blinkx, the world´s largest and most advanced
video search engine, today announced that it has doubled its advertising
sales team to support new business development, and plans to continue
its aggressive growth in this area. New hires will join blinkx in San
Francisco, London, Los Angeles and New York.
"We´re strengthening
our team to help us take on a tremendous opportunity in online video
advertising," said Federico Grosso, senior
vice president of business development, blinkx. "I
am delighted that we have been able to attract several top advertising
sales executives, all of whom have proven track records of success, and
a wealth of contacts in the media industry."
Kat Kashefi, formerly an account director for Euroclick, will join the
London office as advertising sales manager. Erik Esfandiary, who worked
for five years in TV sales for Sky Media, will also join the London team.
Darrin Porter, who previously worked for Ziff Davis, will join the San
Francisco office as director of advertising sales.
Jason Whidby, who was with the advertising sales department for MTV
will be a sales manager for blinkx based in Los Angeles.
Finally, Maximiliano Ramirez, who has worked around the country for a
number of top online publishers and created the successful advertising
networking event "Digital Wednesdays," will join blinkx as director of advertising sales. He will be based out
of New York.
The online TV and video advertising market is growing exponentially: a
recent report from Forrester Research forecast that the market will
reach $7.2 billion in the US by 2012. In 2007, blinkx launched the world´s
first truly contextual advertising platform for Internet television and
video, AdHoc, to capitalize on this massive opportunity. AdHoc uses
blinkx´s unique processing technology to
match video content and consumer profiles to relevant ads, and since has
been used in successful campaigns for leading brands, including Dell
Best Buy and Nokia.
As a pioneer in video search technology, blinkx has built a reputation
as the most effective way to search new forms of online content such as
video. With more than 220 partners and 18 million hours of indexed video
and audio content, including favorite TV moments, news clips, short
documentaries, music videos, video blogs and more, blinkx uses advanced
speech recognition technology to deliver results that are more accurate
and reliable than standard metadata-based keyword searches.
About blinkx
blinkx plc (LSE AIM:BLNX) is the world´s largest and most advanced video
search engine. Today, blinkx has indexed more than 18 million hours of
audio, video, viral and TV content, and made it fully searchable and
available on demand. blinkx´s founders set out to solve a significant
challenge "“ as TV and user-generated content
on the Web explode, keyword-based search technologies only scratch the
surface. blinkx´s patented search technologies listen to "“ and even see "“ the Web, helping users enjoy a
breadth and accuracy of search results not available elsewhere. In
addition, blinkx powers the video search for many of the world´s most
frequented sites. blinkx is based in San Francisco and London. More
information is available at www.blinkx.com.
