Sportgenicâ„¢ (formerly Active Athlete), a
media and technology company dedicated to connecting marketers with
sport enthusiasts, announced it has expanded its business to serve
advertisers and publishers throughout Europe and the Middle East.
Sportgenic has retained Steve Masters to drive this initiative directly
from London. Masters has over 20 years experience in sales and
management, including the past three years with Cycling.TV, a
London-based broadband television station dedicated to promoting cycling
to fans around the world.
In recent months, Sportgenic´s network of
publishers has grown to more than 250 member Web sites, moving ahead of
well-established competition. Specifically, the company has seen an
increase in European-based sports sites including 3athlon.de
BMX-Forum.com, Cycling.tv and Letour.com. Many of Sportgenic´s
other sites, such as Ironman.com, have large European audiences.
Sportgenic currently reports more than four million unique European
users, compared to 20+ million in the United States, and expects to see
that number grow as more advertisers and publishers in Europe and the
Middle East join Sportgenic´s network.
"Sports enthusiasts are everywhere, and we
believe Europe and the Middle East represent an untapped market for both
our current and prospective advertisers," said Robert Tas, CEO of Sportgenic. "This is
part of our continuous growth plan to extend Sportgenic´s
capabilities around the world. We´ll be
dedicated to serving advertisers and publishers throughout the region
as well as establishing significant, new customer relationships."
Sportgenicâ„¢ represents the buying power of
millions of sport enthusiasts looking for people, products and
information online. The company represents a network of highly engaging
medium and long tail websites, including specialty sites, training
resources, social networks, and enthusiast content sites. Sportgenic
connects marketers with engaged and passionate consumers via proprietary
technology, ad targeting and deep domain expertise.
Sportgenic has consistently been listed amongst the top 10 sports
networks on comScore in sports since November 2007. (comScore Media
Metrix Sports category media sets with duplication.) The company is
headquartered in San Francisco, CA.
For inquiries in Europe and the Middle East, contact Steve Masters in
London at +44(0)845 889558 or smasters@sportgenic.com.
For more information visit www.sportgenic.com.
