modu, the world´s first modular mobile phone
manufacturer, has opened an office in Austria as the base for its
European sales activities, with more overseas operations planned for the
future.
At the heart of the modu ecosystem is modu - a tiny, sleek and
sophisticated mobile phone. modu can be slipped into a wide variety of modu jackets - stylishly designed phone enclosures and modu mates "“ modu-enabled consumer electronic products.
modu´s ecosystem offers boundless possibilities in a simple and
affordable way.
The Austrian office will be led by Mr. Karl Pfister, Head of European
Sales at modu. Before joining modu, Mr. Pfister was the Director
Telecommunications at Samsung Electronics CEE for four years, and prior
to that he held senior management positions at Nokia in the US, Finland
and Austria. Mr. Pfister has more than 20 years experience in senior
management, sales, and business development at leading global companies
such as Samsung, Nokia, Hewlett-Packard, Sony, and Microsoft.
Mr. Pfister said: "modu has taken the mobile
handset market by storm since its launch earlier this year, thanks to
its unique and disruptive approach. Mobile network operators instantly
understand and are attracted to the modu proposition. I have worked in
sales for over two decades and this is the first time that I have come
across such a genuinely innovative concept. I am delighted to be part of
this exciting mobile revolution."
Dov Moran, modu´s founder and CEO, said: "Such
has been the success of modu to date that opening an office in Europe
will help us to manage and exploit the unprecedented demand we have
experienced since our business launch in February 2008.
"The first European office of modu in Austria
will take us to the next level in terms of securing global sales and
forging partnerships, helping the modu concept reach its full and
exciting potential. modu Austria will be a key member of the modu family
as we gear up for commercial availability in our first three
territories: Russia, Italy and Israel."
NOTES TO EDITORS
About modu
www.modumobile.com
modu was established by Dov Moran and some of his colleagues from
m-systems, a company he founded and sold to SanDisk in 2006 for $1.6B.
modu´s vision is to bring a fundamental
change to the dynamics of the mobile phone industry. The company is
dedicated to developing products, technologies, a wide ecosystem and
business relationships that will help realize that ambition.
modu gives users the freedom to choose a new phone as often as they
like, meeting their changing needs, preferences and style- easily and
affordably. At the heart of the modu ecosystem is modu "“ a tiny and sophisticated mobile phone. modu can be slipped into a wide
variety of modu jackets "“ stylish phone
enclosures that enable users to create a new look or design and provide
added functionality. modu can also slip into modu mates"“ consumer electronic devices that are modu-enabled "“ allowing users to create an entirely new communication experience.