The OTT video market is expected to swell to US$29 billion in 2017 through a combination of key revenue streams such as advertising, subscriptions and transactions1. As subscriber behaviour and expectations evolve and the proliferation of connected smart devices continues, content providers are looking to take advantage of the growth opportunity. Google’s Head of Strategy and Media, Matt Frost, will explore this topic as he hosts and chairs a workshop on The Future of HTML5 and User Interfaces at this year’s OTTtv World Summit.
Following its successful feature in the agenda in 2012, the exclusive workshop will provide insight on Google’s future plans for online video, assess the challenges of online content distributors and explore how HTML5 will create a fundamental shift in the market. Mr Frost will examine how Google’s approach to HTML5 will solve many of the problems content owners currently face, with its evolution on the Chrome platform creating a major opportunity for broadcasters and OTT players. The role of adaptive streaming, the challenges of content protection and the future of MPEG DASH will also be explored.
Mr Frost is Head of Strategy and Media of Google’s Chrome team, focusing on video strategy for the web platform. Prior to joining Google, Mr Frost was CEO at On2 Technologies, a developer of video compression technology and hardware video processor designs, before On2 was acquired by Google in 2010.
“Ever-faster broadband networks and new TV devices are driving competition and innovation in the once staid TV market,” says Rob Gallagher, Head of Broadband & TV Research at Informa Telecoms & Media. “But this new openness has created fragmentation. HTML5 promises to play a key role in cloud-TV strategies, aimed at reducing the complexity of delivering better TV and video services to a growing array of screens.”
The HTML5 and User Interfaces workshop will take place on Tuesday 19 November, 4:30pm – 6:00pm.
The 2013 conference and exhibition will take place at Millennium Gloucester Hotel Conference Centre, London, on 19-22 November. To view the full event programme and register for OTTtv World Summit, please visit http://ottworldsummit.com or call +44 (0) 20 7017 5506. Alternatively, keep up to date with event news on Twitter @OTTtv or using #OTTtv.
About OTTtv World Summit
Now in its seventh year, the OTTtv World Summit is the major OTT focused event in the calendar. Continually attracting the biggest CXO names to its speaker line-up, OTTtv World Summit is the place to discuss and shape the future of the multiplatform entertainment industry. The event will take place across four days, incorporating IP Cable World Summit and a Social TV focus day. For further information on the OTTtv World Summit or to register to attend, go to http://ottworldsummit.com/.
About Informa Telecoms & Media
Informa Telecoms and Media (www.informatandm.com) organises 125 global annual events, attended by more than 70,000 executives worldwide. With a focus on quality content, Informa Telecoms and Media deliver a key audience of decision-makers from the mobile, fixed, alternative, wholesale, MVNO, broadband and satellite operator communities. Informa Telecoms and Media is also the leading provider of business intelligence and strategic services to the global telecoms and media markets. Driven by constant first-hand contact with the industry, its 90 analysts and researchers produce a range of intelligence services including news and analytical products, in depth market reports and datasets focussed on technology, strategy and content.
1 Informa Telecoms & Media - http://www.wtvisdata.com/
