Empresas y finanzas

Swiss Luxury Brand Bally Relies on CDNetworks to Boost Its OnlinePlatform in China

CDNetworks is helping Swiss luxury leather goods brand Bally optimise its website and improve web performance for its customers in China. Since bally.cn adopted CDNetworks’ solution, page download time has improved by 20%, resulting in faster navigation across the entire site.

Headquartered in Switzerland and globally recognised, Bally launched bally.cn in 2011, which is dedicated entirely to the important Chinese market. This new partnership has already improved previous speed issues, guaranteeing online customers a more efficient and user-friendly experience.

Bally is also benefiting from CDNetworks’ China Acceleration service, an optimised content distribution infrastructure across 25 points of presence (PoPs) in mainland China. The service, adapted to the country’s specific network requirements, routes content and applications for optimal delivery with minimal latency across China´s internet to Chinese end users.

Jeff Kim, President & COO of CDNetworks Americas/EMEA said: “In order to become competitive on a global scale, international companies need to ensure that their websites are loading quickly and continuously available. CDNetworks encompasses all the infrastructure components necessary for both maximising performance and ensuring resiliency and scalability – enabling companies to offer the best online customer experience.”

About Bally

Innovation. Functionality. Elegance. Since 1851, these three principles have symbolised the enduring pioneer spirit of founder Carl Franz Bally – an ethos that continues to imbue this uniquely Swiss brand with its visionary commitment to cutting-edge techniques and world-class craftsmanship. For more than 160 years, leather has remained Bally’s medium and inspiration; a fine natural material that serves both functionality and creativity. In 1976, Bally extended its shoe collections to include handbags, leather accessories and outstanding ready-to-wear pieces, with every product testament to Bally’s passion for perfection: the punctuation of a brogue; the soft touch of a bag’s leather; the classic silhouette of a sartorial jacket; the elegant contour of a Bally heel. Today, as part of the LABELUX Group, a leading player in the international luxury market, Bally Switzerland is one of the world’s most enduring and unique luxury shoe and leather brands. More information at: www.bally.comwww.bally.cn.

About CDNetworks

CDNetworks enables Global Cloud Acceleration. Our mission is to transform the Internet into a secure, reliable, scalable and high performing Application Delivery Network. CDNetworks’ unique position as the only multinational CDN with expertise and infrastructure in China, Russia and other emerging markets, enables us to be trusted partners in local markets, while serving as foremost experts on extending into global markets. Accelerating more than 40,000 global websites and cloud services over our 140 PoPs, CDNetworks serves our e-business customers across industries like finance, travel, eCommerce, learning management, high tech, manufacturing and media. CDNetworks has been serving our enterprise customers for more than 13 years, and has offices in the U.S., Korea, China, Japan, and the UK. More information at: www.cdnetworks.com.

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