Empresas y finanzas

6th Annual LA BAULE - WIC

« BRAINPOWER IN EUROPE,THE

DRIVER FOR GROWTH »

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Pierre Guenant

Patrick Gounelle

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Co-Chairman of Europe+ Foundation

Co-Chairman of Europe+ Foundation

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Chairman of La Baule-WIC

CEO of Ernst & Young in France and Southern Europe

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present the highlights of the upcoming"6th Annual

World Investment Conference" (WIC)to be held June

4, 5 and 6 in La Baule

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Brainpower, making Europe more attractive and competitive
The presentations and debates of the 6th World

Investment Conference will revolve around the identification, analysis

and promotion of the innovative capabilities vested in Europe´s

industrial and service sectors.
The participants will try to understand why the materialization of an

idea, concept, or process into a high value-added product or service has

not found a market through profitable and viable industrial application.
This analytical approach, reinforced by the findings of the Ernst &

Young European Attractiveness Survey, will allow for better

determination of the stakes, on a global level, while putting in

perspective the means for brainpower to boost growth.
WIC 2008 will also host 3 related conferences:
1st Transatlantic Green Platform: June 5, 2008This platform

for transatlantic dialogue emerged out of the WIC 2007 debates to

reinforce the cooperation, partnership, and dynamics of research

innovation, and business opportunities between main actors in

environmental technologies. With the impetus of the European Union

and two American states, California and Texas, the platform will bring

together some 150 experts to discuss: "How to

develop R&D that favours renewable energies?" The major European energy groups responded to the call and some 50

de legates from Texas and California will take part in the delegation

coordinated by the University of Sacramento.
2nd California Technology Showcase: June 5, 2008A year

after the first edition that was held in 2007, bringing together 36

high-tech businesses from Silicon Valley, more than half have to this

day solidified their presence in the European market. In 2008, organizers

of the CTS have already recruited 50 new Californian technological

jewels in search of European partners. The objective of this

initiative is to demonstrate Europe´s ability

to attract businesses with high added tech value, from California today

but as of next year, also convince Japanese, Indian, Chinese and Korean

start-ups that Europe has become a marketplace for global innovation

thanks to high consumption of technology.
3rd Euromed Investment Conference: June 5, 2008For the

third consecutive year, the "Euromed

Investment Conference" will reinforce

Euro- Mediterranean investment partnerships. This year the debates will

revolve around the major investment-driving projects. Sovereign wealth

funds from the Gulf have been invited to EIC for the first time. The

3rd EIC conference will represent an important step in the Barcelona

process, just 5 weeks before the European Heads of State meet, and

at which the project for a Mediterranean Union, carried by the French

Presidency of the EU, will be presented.
www.labaulewic.org
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The Europe+ Foundation is an independent platform that supplies

analytical tools and governance guidance to promote the attractiveness

and competitiveness of the European Union, its Member States and

regions. The Foundation´s aim is to take the

conclusions of WIC working groups further and ensure follow-up of

recommendations addressed to the European Commission and the European

Parliament, as well as to governments and Member States. "Europe+

is a dynamic platform founded on the exchange of best practices, the

diversity of its members, the multiplicity of its experiences and

publicprivate partnership. We are neither a lobby associated with

particular interest groups, nor a traditional think tank working on

general or purely theoretical positions," remind the two Co-Chairmen of the Foundation. The highlevel think tank

of Europe+ gathers more than a hundred international personalities drawn

from the world of business, government and academia.

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