Anne Kelly Joins Helios Partners
Following the recent opening of its London office, Helios Partners is
pleased to announce the appointment of Anne Kelly as Vice President
European Operations. She will be based in Geneva, Switzerland.
Kelly brings an impressive background of sports marketing experience
with high-profile sports properties and corporations. Her previous
activities include consulting with a range of sports marketing clients
as well as serving as Vice President of Client Servicing and Games
Operations for the IOC Television and Marketing Services. Her connection
with both the Olympic Games and the FIFA World Cup spans nearly two
decades and includes critical roles in both an operational and marketing
capacity.
"Anne adds an experienced dimension to our
capabilities and worldwide presence," said
Terrence Burns, President of Helios Partners. "We
are very pleased to have her as part of our team as we continue to
broaden our activities across Europe."
One of Anne´s initial assignments is
consulting on the Sochi 2014 Olympic Organizing Committee´s
marketing programs, which is a continuation of Helios´ very successful relationship with the Sochi 2014 Bid Committee. She also
will work closely with the Helios offices in London and Beijing to
further develop the company´s portfolio of
Olympic, FIFA World Cup and other global sports marketing clientele.
"I am excited to join the Helios team," said Kelly. "I´ve
known and worked with Chris Welton, Terrence Burns and Chris Renner for
many years, and I am very impressed with how quickly they have built
both the reputation and success of Helios."
One such recent Helios success includes management of all aspects of the
marketing strategy and sponsorship sales for the first ever Major League
Baseball game in China this spring. Through its consulting engagements
involving the NBA, MLB and other sports properties in China, Helios
continues to play a supporting role in bringing some of the world´s
greatest athletes to the world´s most
populous nation by building viable business models for major sports
properties.
Serving a wide range of global clients with offices in Atlanta, London
and Beijing, Helios Partners specializes in sports property and
sponsorship consulting, event marketing and activation, media strategy
development and bid city consulting.
For additional information please visit www.heliospartners.com.
