Top-Flite announced today that it is tired of golfers being swept
under by a wave of play-it-safe "wimptitude." To combat this
cowardice, Top-Flite is insisting that all players who value
opportunity over consequence tee up the balls to go for it and NEVER
LAY UP! Leading the charge and saving the world from the evils of wuss
golf is Top-Flite superhero and YouTube sensation, D2 Man.
As golf´s first Superhero, D2 Man has been taking the internet by
storm, rapping and mercilessly calling out golfers who choose to lay
up and lag putts. While Top-Flite´s D2 golf balls are armed with
cutting-edge Dimple in Dimple(TM) aerodynamics, D2 Man is equipped
with superior trash talking skills and is spreading the word that a
shot worthy of a story is worth far more than playing it safe. With
more than one million YouTube views and counting, the "Never Lay Up"
mantra is catching on like wild fire (D2 Man Rap Video -- YouTube).
"Top-Flite has a special bond with golfers who throw caution to
the wind, have a great time playing, and above all, Never Lay Up!"
said Paul English, Director of Brand Management for Top-Flite. "In our
opinion, a shot not worthy of a story at the 19th hole, just isn´t
worth playing."
To view exclusive footage of D2 Man or Top-Flite´s latest
television commercials starring ESPN´s Kenny Mayne, visit
www.NeverLayUp.com. Information on all of Top-Flite´s latest golf
balls including D2, Gamer and Freak are also available.
2008 TOP-FLITE PRODUCTS
-- Top-Flite Gamer(TM) Golf Balls - Top-Flite takes the benefits
of its proprietary Dimple in Dimple Aerodynamics and puts it
on a 3-piece performance golf ball that´s long, soft and
generates more short-game spin for total tee-to-green control.
The thin soft ionomer cover over a firm boundary layer and a
highly resilient rubber core gives golfers a ball that
performs like no other in its price category. ($19.99 per
dozen)
-- Top-Flite Freak(TM) Golf Balls - The Freak is the longest
Top-Flite golf ball available. Period. Its unique aerodynamic
surface maintains spin longer throughout its flight, allowing
the ball to hold its line and maintain lift longer. Perfect
for scramble tournaments, reaching par 5s in two and
out-driving your foursome. ($15.99 per dozen)
-- Top-Flite XL 5000(TM) Golf Balls - Three new XL 5000 models
replace one of the most successful Top-Flite balls ever, the
XL 3000. The new version provides all the XL distance you
expect from a Top-Flite ball with enhanced softness and feel.
The XL 5000 Super Long has a firmer cover for maximum
distance, the Super Soft has a thin cover and lower
compression core that provide better feel with more short-game
spin for total control around the greens, and the Super
Straight uses a special Slickote(R) coating to help reduce
hooks and slices. ($12.99 per 15-pack)
-- Top-Flite Rec Sets - Top-Flite is back in the golf club
business with a half dozen new recreation sets designed to
meet the needs of just about any golfer. Six sets - XL(R)
(men´s and women´s), XL 5000(TM), D2(R), AHS(TM) (Advanced
Hybrid System; men´s and women´s) and IHS(TM) (Iron/Hybrid
Set) - offer no compromise on quality or performance at
affordable prices. (XL Men´s, $199; XL Women´s, $249; IHS
$249; XL 5000, $299; D2, $399; AHS, $449)
All prices are Retail Introductory Price.
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf
Company (NYSE: ELY) creates products and services designed to make
every golfer a better golfer. Callaway Golf Company manufactures and
sells golf clubs and golf balls, and sells golf accessories, under the
Callaway Golf(R), Odyssey(R), Top-Flite(R), and Ben Hogan(R) brands in
more than 110 countries worldwide. For more information please visit
www.callawaygolf.com or www.Shop.CallawayGolf.com.
