In 2020 Europe is ruled by Generation Y. Many of them feel European decision makers have failed to create a credible vision for their future. When Mr. Ilkka Tiainen (30) realized they also refuse to see his generation as a viable resource, he decided to film ten innovative young Europeans who have succeeded in making strong contributions to their fields in the middle of the euro crisis. His documentary series, Europe2020 will be presented to European decision makers whose responses will be filmed. Generation Y is about to make itself heard.
On the 3rd of April a pitch called "Time to Be Inspired" will be launched on Kickstarter, the world´s largest crowdfunding platform. Europe2020 is one of the most costly independent documentaries ever launched from Finland. The result will be an independent video documentary series with no connections to established distribution channels.
It has been shown that Generation Y acts quickly and strongly whenever they see injustice. Ilkka Tiainen did exactly that. He took a personal financial risk and founded a company in the UK, invited additional private investors and hired a multinational, highly skilled film crew which today sets out on a road trip through Europe with two cars. The camper van has an editing room, which allows airing of online content.
Kickstarter funding is sought to complete the project. Crowdfunding provides people with a new way to support projects they feel have a positive impact on the community. Successfully crowdfunded projects include the Oscar-winning documentary Inocente 2013 and the feature film Iron Sky 2012.
The Generation Y feels entitled to break the norm. "By presenting real examples on how to succeed in today´s Europe, we demand a dialogue between generations," says producer Ilkka Tiainen. "We deliver to European decision makers inspirational tools how to find a new direction for Europe."
The documentary shows how dreams can be made true. "This documentary is our dream. We want to create a movement towards better future without any political agenda," Tiainen says.
Lauri Pitkänen, a doctoral student at the University of Turku, will carry out scientific research on the impact the documentary has on its audience.
