LiveWire Mobile, a subsidiary of NMS Communications Corporation
(NASDAQ:NMSS) and a global provider of managed personalization
services for mobile operators, announced today that Vodafone Portugal,
a leading Portuguese telecommunications provider, has selected
LiveWire Mobile as its partner to provide complete ringback tones
services. The selection of services will enable Vodafone Portugal to
provide its customers with advanced ringback service features powered
by LiveWire Mobile´s Infuse Personalization Platform and Achieve
Marketing Services program.
LiveWire Mobile is upgrading Vodafone Portugal´s existing platform
to leverage LiveWire Mobile´s newest market-leading features and to
pave the way for future ringback services. LiveWire Mobile´s Infuse
Personalization Platform, a complete end-to-end service delivery
platform, will power a complete personalization capability and an
improved mobile experience for Vodafone Portugal customers.
Joel Hughes, president, LiveWire Mobile, said, "Vodafone Portugal
clearly stands out as a top performer in delivering ringback tones to
their customers. We are pleased to bring our expertise in mobile
personalization together with Vodafone Portugal´s marketing acumen to
reach even greater subscriber penetration rates. Our roadmap of
innovative ringback services is aligned with Vodafone Portugal´s goals
of offering the best in class products and services and improving the
customer experience."
Antonio Carrico, global products and innovation director at
Vodafone Portugal, said, "We have found that mobile personalization,
specifically ringback tones, is becoming steadily more important to
our core market. Our decision to partner with LiveWire Mobile was
based on their market-leading capabilities and their deep level of
commitment in delivering an outstanding solution for our customers."
About Vodafone Portugal
Vodafone Portugal is part of the Vodafone Group, the world´s
leading mobile communications company. Vodafone Portugal focuses on
delivering total communications solutions, including voice and data
communications, to its more than 5 million customers and has a
leadership position in terms of innovation, brand image and customer
satisfaction in Portugal. Visit Vodafone Portugal´s website at
www.vodafone.pt.
About LiveWire Mobile
LiveWire Mobile, a subsidiary of NMS Communications Corporation,
is a global provider of managed personalization services for mobile
operators. LiveWire Mobile´s integrated suite of music and video
services includes ringback tones, ringtones and full track downloads,
as well as dedicated content and service marketing. LiveWire Mobile
makes mobile personalization services easier to use and helps
operators drive service usage and adoption. For more information,
please visit www.livewiremobile.com.
