blinkx, the world´s largest video search engine, today announced a
partnership with the Guardian, one of Britain´s top sources for news.
Video content from guardian.co.uk will soon be available at
www.blinkx.com. Under the terms of the agreement, blinkx will leverage
its AdHoc platform to place contextually relevant advertising against
the footage, and will share resulting advertising revenue with the
Guardian.
Founded in 1821, The Guardian newspaper is published Monday
through Saturday and has remained one of the U.K.´s most popular
newspapers. Its Web site, www.guardian.co.uk, has won numerous awards
and is widely-regarded as one of Britain´s best electronic daily
newspapers. Visitors to www.blinkx.com will have access to a range of
the Guardian´s content, from News and Current affairs to Travel and
Entertainment.
"News-related searches are undeniably one of the most popular on
the Web," said Suranga Chandratillake, founder and CEO, blinkx. "The
Guardian is truly an institution, with a proven commitment to
excellence. We´re thrilled to make their coverage available on
blinkx.com."
"The Guardian has always had a long tradition of innovation and
quality journalism," said Steve Wing, head of Research & Development,
Guardian News & Media. "Our partnership with blinkx will make our
content discoverable and available to new audiences world-wide."
As the pioneer in video search technology, blinkx has built a
reputation as the smartest way to search new forms of online content
such as video. With more than 220 partners and 18 million hours of
indexed video and audio content, including favorite TV moments, news
clips, short documentaries, music videos, video blogs and more, blinkx
uses advanced speech-recognition technology to deliver results that
are more accurate and reliable than standard metadata-based keyword
searches.
About blinkx
blinkx plc (LSE AIM:BLNX) is the world´s most comprehensive video
search engine. Today, blinkx has indexed more than 18 million hours of
audio, video, viral and TV content, and made it fully searchable and
available on demand. blinkx´s founders set out to solve a significant
challenge - as TV and user-generated content on the Web explode,
keyword-based search technologies only scratch the surface. blinkx´s
patented search technologies listen to - and even see - the Web,
helping users enjoy a breadth and accuracy of search results not
available elsewhere. In addition, blinkx powers the video search for
many of the world´s most frequented sites. blinkx is based in San
Francisco and London. More information is available at www.blinkx.com.
About Guardian News & Media
Guardian.co.uk is the UK´s most popular newspaper website and for
the past three years it has been voted the best newspaper on the web
at the Webby Awards. The site recorded record traffic of 19,708,711
unique users in January 2008 (audited by ABCe), the highest-ever
monthly user figure for a UK newspaper site.
The Guardian recently launched Guardian America, a section of the
site tailored for its audience in the U.S. Edited from its Washington
Office the site can be found at guardian.co.uk/america.
Unlike most media organisations which are owned by a proprietor or
group of shareholders, The Guardian is owned by the Scott Trust, a
unique form of media ownership in the UK, which secures the continuity
and editorial independence of the Guardian. Not owned by shareholders,
dictated to by a press baron or influenced by a political party,
Guardian journalists are free to present the truth as they see it.
