Phil Mickelson´s quest to add a third green jacket to his wardrobe
may begin with a groundbreaking change in equipment strategy. During
his Tuesday morning press conference at Augusta, the Callaway Golf
Staff Professional is expected to announce that he´ll be adding the
Company´s new I-MIX interchangeable driver system to his arsenal of
weapons this week at the Masters. Mickelson used the I-MIX Driver in
practice rounds last week at the Shell Houston Open and was very
pleased with the results. The news comes as Callaway Golf´s much
anticipated I-MIX Technology prepares to enter the marketplace amid a
buzz of demand.
Callaway Golf´s new I-MIX Technology pairs interchangeable heads
and shafts to provide professional and every day golfers the ultimate
in driver customization and personalization. The new technology, which
capitalizes on the U.S. Golf Association and Royal & Ancient´s rule
change on club adjustability, allows golfers to reconfigure drivers to
face the unique challenges and conditions of their scheduled rounds.
I-MIX combines the features of Callaway Golf´s top-selling FT-5 and
FT-i Driver heads with over 70 shafts, offering more than 1,600
clubhead/shaft combinations--more than any other system in the
industry.
"No one´s swing is the same from day-to-day - neither are the
weather or the course conditions," said Jeff Colton, Senior Vice
President of Research and Development for Callaway Golf. "Our I-MIX
technology allows players to quickly and easily customize their
equipment, every time they play."
Mickelson is not the first Tour Professional to utilize this new
technology. Callaway Golf Staff Professional and World No. 3 ranked
golfer, Ernie Els, recently used the I-MIX system at the Dubai Desert
Classic, a European PGA event. Els customized an FT-i Driver for the
final two rounds and was also pleased with Callaway Golf´s latest
innovative creation.
In addition to the clubhead and shaft options, I-MIX Technology
includes Callaway Golf´s Opti-Fit(R) Weighting System, which lets
golfers choose a Draw or Neutral center of gravity (CG) position to
help counteract their most common swing flaws for longer and
straighter drives.
Golfers can visit www.callawaygolf.com/imix for more information,
as well as clubhead/shaft combination tips for specific course and
weather conditions. For online custom fitting, visit
www.callawaygolf.com/netfits. Callaway Golf I-Mix Technology will be
available at select golf retail outlets nationwide and at
www.shop.callawaygolf.com. The Manufacturer´s Suggested Retail Prices
for the FT-5 and FT-i clubheads are $435 and $500 respectively, prices
for shafts range from $185 to $435. Photography available upon
request.
Callaway Golf´s I-MIX system offers a solution for most every
condition met during the course of play:
-- Hot: A driver clubhead with less loft and/or a stiffer shaft
may improve launch conditions.
-- Windy: A driver clubhead with less loft and/or a heavier shaft
can result in a more penetrating ball flight.
-- Cold: A driver clubhead with more loft and/or a lighter, more
flexible shaft may improve launch conditions.
-- Wet, Soft Fairways: A driver clubhead with more loft and/or a
more flexible shaft can increase carry yardage.
-- Dry, Hard Fairways: A driver clubhead with less loft and/or a
stiffer shaft provides a flatter ball flight resulting in more
roll.
-- Short & Tight Course Position: A shorter and/or heavier shaft
offers more control.
-- Long & Open Course Position: A longer and/or lighter shaft can
increase clubhead speed resulting in extra distance.
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf
Company (NYSE: ELY) creates products and services designed to make
every golfer a better golfer. Callaway Golf Company manufactures and
sells golf clubs and golf balls, and sells golf accessories, under the
Callaway Golf(R), Odyssey(R), Top-Flite(R), and Ben Hogan(R) brands in
more than 110 countries worldwide. For more information please visit
www.callawaygolf.com or www.Shop.CallawayGolf.com
