Heartbeat Software, the leading provider of Key Opinion Leader
management solutions for the pharmaceutical and biotechnology
industries, has signed a global deal with a top 15 pharmaceutical
company. The engagement, which will be run out of Heartbeat´s European
and U.S. headquarters, is one of the largest in Heartbeat Software´s
history.
The client, who has its headquarters in Europe, selected Heartbeat
Software´s KOL management suite to help their global marketing and
medical affairs departments manage their relationships with thought
leaders across the enterprise.
"Our clients have begun to understand the need to manage KOLs
across brands and markets, with effective control and oversight their
most important constituents. This customer is a perfect example of a
global company that has decided to execute their global KOL management
strategy in the right way," said Jonah Meyers, President of Heartbeat
Software.
"Because of increasing government oversight as well as an increase
in Key Opinion Leader use across brands, the days of large
pharmaceutical and biotech companies managing KOLs in country and
brand silos is coming to an end," added Mr. Meyers.
Larry Cohen, EVP of Heartbeat, had the following to say, "I think
the main driver behind our success is that we are the only provider in
our space that offers enterprise strength software as well as medical
strategy services. From a software perspective, we have the most
comprehensive suite on the market including KOL profiling,
presentation management, event management, physician facing portals
and data delivery. Importantly, we augment our solutions with
strategic medical services such as KOL segmentation, influence
mapping, international physician surveys, online advisory boards and
KOL development planning. This combination is what our clients are
demanding."
Heartbeat Software´s KOL management solutions are currently being
used by over 100 pharmaceutical and biotech departments in North
America and Europe. Heartbeat´s KOL management suite includes KOL
interaction tracking, KOL profiling, KOL identification,
KOL segmentation, KOL influence mapping, speaker program management,
honorarium tracking, KOL extranets, and presentation management.
About Heartbeat Software: Headquartered in New York City, with
offices in Brussels, Paris and London, Heartbeat Software is the
premiere provider of KOL management solutions for the Life Sciences
industry as well as presentation management solutions for the
Financial Services industry. Heartbeat Software´s client base includes
over 50 of the Fortune 500. For more information on Heartbeat Software
call the U.S. corporate headquarters at (212) 941-9041 or the European
headquarters at 32 2 400 00 22 or visit: www.heartbeatsoftware.com
