JumpTap, the leading mobile search and advertising provider, today
announced an agreement to deliver and represent advertising inventory
for Fox Mobile Entertainment´s (FME) new Fox Mobile Entertainment
Network. The Mobile Network brings popular content from various
television channels including FOX, FX, SPEED, National Geographic
Channel and Fox Reality Channel to one mobile web location at
FoxMobile.com.
"We selected JumpTap for its advanced advertising solution
capabilities and strong relationships within the advertising
community," said Mitch Feinman, Senior Vice President, Fox Mobile
Entertainment. "We want to present advertising that actually enhances
the consumer experience, and we believe working with JumpTap will help
ensure we do just that."
The Fox Mobile Entertainment Network offers some of the most
popular global entertainment brands, including The Simpsons, 24,
Family Guy, Nip/Tuck, NASCAR and Dog Whisperer. These brands attract
demographic profiles ideal for advertisers, often ranking number one
for ages 18 to 34. The Network´s wide variety of hit offerings in
conjunction with JumpTap´s targeting capabilities and complete
solutions, including exclusive sponsorship opportunities for banner
ads, SMS campaigns and text ads, gives advertisers an unprecedented
ability to reach their customers.
"We are pleased to add Fox Mobile Entertainment to the growing
list of mobile publishers choosing JumpTap as their preferred mobile
search and advertising partner," said Jorey Ramer, vice president of
corporate development for JumpTap. "JumpTap can provide mobile
publishers and application developers with the greatest means to
monetize their traffic. Leading publishers are choosing JumpTap for
complete, targeted advertising solutions and for the emerging
opportunity to leverage operator, behavioral and keyword search to
create premium ad offerings."
"JumpTap´s monetization platform provides a critical link to
integrate content publishers with advertisers, users and carriers,"
said Paran Johar, CMO for JumpTap. "Working with Fox Mobile
Entertainment, we are helping to maximize their revenue potential from
mobile while providing an optimal user experience."
About FOX Mobile Entertainment
Fox Mobile Entertainment (FME) is a leading mobile content
provider for wireless carriers and consumers, providing mobile content
in all forms from top FOX TV shows such as 24, Prison Break, and Are
You Smarter than a 5th Grader?, and from such recent films as Juno and
The Street Kings. An industry pioneer, FME created American Idol´s
text-message voting system and the now-pervasive term Mobisodes(R)
Series, defining short episodic programming designed exclusively for
mobile phones. Additionally, the Company runs mobile video channels on
all major U.S. carriers.
Fox Mobile Entertainment, along with the Jamster/Jamba companies -
a joint venture of News Corporation (NYSE: NWS, NWS.A) and VeriSign,
Inc. (NASDAQ, VRSN), headquartered in Beverly Hills, Calif., and
Berlin, Germany - make up the industry´s largest vertically integrated
mobile entertainment company.
About JumpTap
Reaching over 140 million mobile subscribers through partnerships
with 16 mobile operators and numerous content publishers, JumpTap´s
powerful search and advertising solutions benefit the whole mobile
Internet ecosystem: JumpTap enables carriers to maintain a strong,
sustainable position in the mobile marketing value chain, drives
traffic and revenue opportunities to content publishers, and gives
advertisers access to targeted customers. Recently awarded the best
advertising and marketing search engine award by Visiongain and
selected by IDC as one of the 10 emerging mobile players to watch in
2007, JumpTap has developed the most comprehensive search and
advertising solutions in the market. For more information, please
visit www.jumptap.com.
