JumpTap, the leading mobile search and advertising provider, today
announced a deal with NBC Universal to be their ad solutions provider
for delivering and representing advertising inventory for multiple NBC
Universal WAP sites, including NBC Entertainment, NBC Sports,
Universal Pictures, USA Network, SCI FI Channel and Bravo. JumpTap
will sell available NBC Universal WAP ad inventory as part of its
mobile-specific advertising network, while NBC Universal´s ad sales
team continues to focus on selling integrated media campaigns, which
include TV and/or web advertising. As part of the deal, NBC Universal
can also provide JumpTap with display ad inventory from the preeminent
media company´s other WAP properties, in addition to the sites
mentioned above.
"JumpTap is playing an important role as NBC Universal builds a
mobile advertising revenue stream," said Salil Dalvi, General Manager,
Wireless Platform Development, NBC Universal Digital Distribution.
"NBC Universal has some of the most recognizable film and TV
brands, and long-standing relationships with the top advertisers,"
said Peter Naylor, Senior Vice President, Digital Media Sales, NBC
Universal. "We believe JumpTap´s technology, services and mobile
advertising expertise will help us take our mobile web business to the
next level."
NBC Universal´s network of mobile websites includes a wide range
of critically acclaimed programming, including NBC´s "Heroes" and "The
Office," SCI FI Channel´s "Battlestar Galactica" and "Ghost Hunters,"
Bravo´s "Project Runway" and "Top Chef," as well USA´s "Monk" and
"Psych." The audience for these programs covers key demographic groups
eagerly sought by brand advertisers and content publishers. Together
with JumpTap´s network of carrier portal and publisher sites,
advertisers get access to the widest range of high quality mobile
websites. JumpTap also helps advertisers understand and meet
objectives for their respective campaigns by offering complete
solutions, i.e. exclusive sponsorship opportunities for banner ads,
SMS campaigns, and text ads, JumpTap gives advertisers the solutions
they need to manage the highly effective, targeted campaigns.
"Mobile publishers and media companies are looking to JumpTap to
streamline sales to brands and agencies, and maximize mobile revenue.
We are very excited to add NBC Universal, a leader in wireless, as our
mobile publisher," said Jorey Ramer, Founder and Vice President
Corporate Development for JumpTap. "With JumpTap, media companies get
a powerful means to monetize traffic and the structure to grow their
business on mobile."
Paran Johar, CMO for JumpTap added, "JumpTap´s monetization
platform give publishers like NBC Universal the flexibility to grow
their mobile business in the way that best suits their unique
requirements, while optimizing the ad revenue potential to achieve
their strategic goals."
About NBC Universal Digital Distribution:
NBC Universal Digital Distribution is a division of NBC Universal,
one of the world´s leading media and entertainment companies in the
development, production, and marketing of entertainment, news, and
information to a global audience. NBC Universal Digital Distribution
drives the company´s North American distribution of content across the
Internet, wireless, set-top devices and other emerging platforms, and
leads content strategy for offerings that include video on demand
(VOD), electronic-sell-through (EST), interactive television, and
wireless products and services (WAP, SMS, etc.).
About JumpTap
Reaching over 140 million mobile subscribers through partnerships
with 16 mobile operators and numerous content publishers, JumpTap´s
powerful search and advertising solutions benefit the whole mobile
Internet ecosystem: JumpTap enables carriers to maintain a strong,
sustainable position in the mobile marketing value chain, drives
traffic and revenue opportunities to content publishers, and gives
advertisers access to targeted customers. Recently awarded the best
advertising and marketing search engine award by Visiongain and
selected by IDC as one of the 10 emerging mobile players to watch in
2007, JumpTap has developed the most comprehensive search and
advertising solutions in the market. For more information, please
visit www.jumptap.com.
