A campaign with original contents, making-of, musical track and
much creativity to attract web users and potential webmasters to
express themselves and monetize their audience !
A concept, a message, a new brand
iEUROP has added iDOO, a new international brand from last year,
in its development strategy.
The launch of www.idoo.com portal was in mid-2007 : " the
collaborative web2.0 portal sharing ads revenue with web-users,
webmasters and bloggers !". 200 000 first new members are registered
in few months and iEUROP reinforce communication on iDOO. The web
agency TROISCUBE.com has worked with the iDOO team to define a message
to be associated with the main values of iDOO services. Keywords are :
Express yourself, share your experience and succeed !
An iDOO member can use free services : iDOOmail, iDOOsites,
iDOOblog, iDOOvideo, iDOOshops, iDOObuddies and iDOOmoney and gets a
full range of expression tools. It is also easy to sell/buy items with
your community and if you accept ads on your pages to get an added
revenue from your audience. Webmasters discover with iDOO a new teaser
message "I´am Idoo" as a proposal with this campaign, which invite
them : "to participate for success". The base line is : Create Share
Earn.
Banners, videos and sound tracks
iEUROP wants to recruit iDOO new members worldwide from French,
English and Spanish languages and will extend the site to 15 languages
soon. A creative campaign mini-site www.iamidoo.com has been launched
from very dynamic banners. Web-users can discover exclusive "behind
the scene" contents with TV Spot, making-off and a full sound track
mixing session from the agency work.
Buzz and multi-support communication
To target web-users and webmasters, to propagate the message,
iEUROP starts a first phase campaign both on the web and on emerging
TV channels from France : W9, NRJ12, DIRECT8, FRANCE24, LEQUIPE.TV
combined with web newspapers portals like : Lefigaro.fr, Lequipe.fr,
Liberation.fr, Direct8.fr...
A propos de iEUROP
iEUROP is an internet company, located in Paris, covering several
market domains : web-hosting, Online advertising, e-commerce, web2.0
portal. The company manages more than 15 portals for a global
international web audience: 22M visits / 120M visited pages. Main
sites are : www.idoo.com, www.ifrance.com, www.ifrancepro.com,
www.iespana.es, www.rentabilisez.com,www.cashcash.fr,
www.idooshops.com, www.paseosoft.com.
Discover the iDOO campaign: www.IamIdoo.com
