B&M, Leclerc, Waitrose and Amazon are among Europe´s 15 Rising Stars of retail who are predicted to challenge the more established retailers such as Tesco and Carrefour in the next 10-15 years, according to Kantar Retail.
Rising Stars understand their strengths and how to exploit them to successfully attract today´s more agile shopper. While a multichannel approach is commonly seen as the best way forward for retailers, many of the fastest-growing and impactful operators today have little or no multichannel presence: businesses such as Lidl, Jumbo and BIM trade through rapidly expanding and differentiated store chains that offer shoppers "˜real value´.
Many of the Rising Stars are privately-, employee- or family-owned businesses, meaning that they are not under pressure for immediate results from shareholders and can concentrate on medium- and long-term strategies.
Kantar Retail´s top industry thought leaders Bryan Roberts and Bryan Gildenberg revealed the Rising Stars at the international Shopper Insights in Action event in Amsterdam on Thursday 25 October.
The up-and-coming challengers in Europe "´ in no particular order "´ are:
- Aldi (Germany)
- Amazon (USA)
- B&M (UK)
- Biedronka (Poland)
- BIM (Turkey)
- Booker (UK)
- Colruyt (Belgium)
- DM (Germany)
- Eurospin (Italy)
- Jumbo (Netherlands)
- Leclerc (France)
- Lidl (Germany)
- Mercadona (Spain)
- Ocado (UK)
- Waitrose (UK)
The world´s leading shopper and retail insights and consulting business revealed that the Rising Stars tend to share one or more of the following characteristics:
- Proximity "´ shoppers increasingly value shopping in stores closer to where they live or work
- Disruptiveness "´ while it has yet to make a profit, rapidly-growing online grocer Ocado has punched above its wait in terms of disrupting shopping trips and impacting larger supermarket competitors. The disruption caused by Amazon, meanwhile, is only just beginning
- Smaller store formats "´ hypermarket sales are under pressure across many European markets and the likes of Carrefour and Tesco are now prioritising smaller store concepts to dive growth and profitability
- Efficiency "´ the likes of Mercadona and Aldi are brutally efficient throughput the value chain
- Strong private labels "´ providing value, but not necessarily at a low price (e.g. Waitrose)
- Differentiation "´ new successful stores physically look different to other stores
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