Taiwan´s Central News Agency ("CNA") and Business Wire have
entered into a bilateral agreement that reaffirms Business Wire´s
exclusive access to more than 100 Taiwanese newspapers and broadcast
outlets, as well as guaranteed postings on leading websites, and
delivery to mobile phones.
CNA, Taiwan´s largest and most influential information provider,
elected to enter into a direct reciprocal agreement with Business
Wire. Previously, the two services worked together via an
intermediary. CNA´s distribution platform includes yahoo.com.tw and
cnabc.com among other prominent websites, all significant mainstream
media, and a specialized service geared to Chinese expatriates
worldwide.
Business Wire will continue to be the international newswire of
choice for the 800 companies listed on the Taiwan Stock Exchange
(TSE), based on a three-way marketing relationship involving Business
Wire, TSE and CNA. Business Wire´s comprehensive reach to global
consumer and capital markets is certain to appeal to Taiwan´s
export-dependent issuers, who are keen to communicate with worldwide
audiences.
The marketing arrangement offers listed companies a complete,
cost-effective, and seamless regulatory disclosure and marketing
communications solution. CNA is a disclosure service in Taiwan, and
Business Wire provides a proven and respected gateway for local
companies to reach international investors and global markets.
"Business Wire is committed to significantly expanding its
presence in the Asia Pacific region, an area that is pivotal to the
company´s sustained growth and business development," said Cathy Baron
Tamraz, president and CEO. "Our CNA alliance is critical to our future
goals, and promises to only increase in importance as the need for
global communications continues to expand."
"The new platform is expected to facilitate local companies´
globalization drive and enhance their overall image and popularity in
the world arena," said Chih Tsung Liu, president of CNA, adding that
the CNA-TSE-Business Wire collaboration will not only help upgrade
Taiwan´s international competitiveness but also declare its
determination to globalize its capital market and increase the
transparency of related information.
About Business Wire
Business Wire, a Berkshire Hathaway company, is utilized by
thousands of member companies and organizations to transmit their
full-text news releases, regulatory filings, photos and other
multimedia content to journalists, news media, trade publications,
institutional and individual investors, financial
information services, regulatory authorities, Internet portals,
information web sites, business-to-business decision-makers and
consumers worldwide. With a news distribution network spanning 150
countries and 45 languages, Business Wire´s multi-channel delivery
network has access to dozens of international and national news agency
networks throughout the Americas, Europe, Asia, the Middle East and
Africa.
The Business Wire news network is powered by its patented
NX high-speed data platform and supports XML, XHTML and XBRL code to
deliver the most sophisticated news file to enhance news release
interactivity, customization and search engine optimization. Business
Wire has 31 bureaus in cities including New York, San Francisco, Los
Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels,
Tokyo, Toronto and Sydney with reciprocal offices throughout the
world. Business Wire was founded in 1961.
About the Central News Agency:
Founded in Guangzhou (Canton), southern China on April 1, 1924,
The Central News Agency (CNA) has been in operation longer than any
other media outlet in the country and is Taiwan´s largest national
news agency. Headquartered in Taiwan since 1949, CNA provides about
1,500 items of fair, fast and comprehensive local and international
news in Chinese, English and Spanish every day to the media, helping
to promote an open information society as well as effectively
preserving the multifaceted and balanced media environment in Taiwan.
CNA´s coverage spans the globe with correspondents in every city
and county in Taiwan and in 35 cities overseas. CNA correspondents
file an average of 1,500 news items every day, covering politics,
economics, defense, diplomacy, military affairs, justice, and
international and cross-Taiwan Strait affairs, making it the largest
news provider in Taiwan.
In addition to articles, CNA offers radio, television, in-flight
services and mobile phone operators with news content and images from
around the world.