Matthew Anderson has been named Group Director, Strategy and
Corporate Affairs, Europe and Asia of News Corporation. Mr. Anderson
joins News Corporation from British Sky Broadcasting (BSkyB) where he
has most recently served as Group Director, Communications and Brand
Marketing. In his new role, beginning on 15th April, Mr Anderson will
report to James Murdoch, Chairman and CEO, Europe and Asia, News
Corporation.
Commenting on today´s appointment, James Murdoch said: "Matthew´s
considerable experience across Europe and Asia combined with his
ability to help companies stand out and grow will be a huge asset as
News Corp continues its growth in key regions. I am pleased that he
will also play an important role in international strategy at a time
of significant opportunity for the business."
In this new position, Mr. Anderson will pursue a wide remit
supporting the operations of the company in the areas of marketing,
communications, strategy, corporate and public affairs, and corporate
responsibility. In addition, News International´s Corporate Affairs
function will report directly to him.
Mr Anderson said: "Few companies so consistently and effectively
challenge the status quo as News Corp does. News is changing the
business of media in some of the biggest and most competitive
marketplaces in the world -- from Indian cable television to the UK
newspaper business. I look forward to being part of it."
At BSkyB, Mr Anderson has overseen a range of corporate affairs
and marketing functions. Mr. Anderson´s contributions to BSkyB range
from helping it become the world´s first carbon neutral media company
to Sky´s See, Speak, Surf and Believe in better marketing campaigns
which have seen Sky become the fastest growing pay-TV, broadband and
telephone service in the UK. Prior to joining BSkyB, Mr. Anderson held
a range of international roles over 15 years within the Ogilvy family
of WPP, the last of which was Chief Executive, Asia Pacific and EMEA,
of Ogilvy Public Relations Worldwide. In 2005, he was named a Young
Global Leader by the World Economic Forum.
News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV) had total
assets as of December 31, 2007 of approximately US$69 billion and
total annual revenues of approximately US$31 billion. News Corporation
is a diversified entertainment company with operations in eight
industry segments: filmed entertainment; television; cable network
programming; direct broadcast satellite television; magazines and
inserts; newspapers and information services; book publishing; and
other. The activities of News Corporation are conducted principally in
the United States, Continental Europe, the United Kingdom, Australia,
Asia and the Pacific Basin.
A photograph of Matthew Anderson is available on request. +44 20
7782 6019
-0-
*T
Registered office: 1 Virginia Street, London E98 1XY
Registered number 81701 England
Switchboard: 020 7782 6000
*T
