Evidon - the world leader in empowering consumers and businesses to see, understand and control data online - today announced the roll-out of its Evidon InForm ad and site privacy notice service to cover an additional 27 languages, expanding its local language support to more than 40 countries across Europe, the Middle East, Asia and the Americas.
Already utilised throughout Europe as the first provisionally approved compliance provider for the European Interactive Digital Advertising Alliance´s (EDAA) OBA Framework, Evidon InForm is recognised as a critical tool in achieving compliance with self-regulatory programmes in the EU and US, as well as with the recently implemented EU ePrivacy Directive.
The extended roll-out expands Evidon´s coverage to include every major language spoken in Europe, including Czech, Icelandic, Russian, Romanian, and Turkish. The service is also now fully operational in Arabic, as well as Chinese, Korean and Japanese. In the Americas, this expansion includes Portuguese and Canadian French, as well as Latin American Spanish.
When users click on an ad or website notice, it gives them clear and comprehensive information about the companies collecting and using their data, including the company´s cookie policy. Where required, it also gives consumers a mechanism to provide their consent to be tracked.
Commenting on the worldwide roll-out, Scott Meyer, Founder and CEO of Evidon, said: "The extension of local language notice into new territories allows us to offer a truly global solution for major multinational brands and sites that operate in multiple languages and need to communicate their data usage practices to consumers. The initiative came about as a result of requests from our broad range of global clients and we are delighted to be the only company to offer this service on this scale, fostering transparency and trust between businesses and consumers."
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ABOUT EVIDON
Evidon empowers consumers and businesses to see, understand and control data online.
With insights fuelled by its Ghostery browser extension, automated scanner, and rich, 1,000+ company privacy database, Evidon enables businesses to assess the cookies and other tracking activity on their websites, helping them to protect their audience data and improve performance.
As the first and largest dedicated provider of privacy and compliance solutions for digital media, Evidon also enables leading brands, agencies, publishers, advertising networks and others to comply easily with privacy laws and self-regulatory programs across North America and Europe. Evidon serves over 1.5 billion "Ad Choices" notices daily on behalf of these businesses "´ in the U.S. and in local languages around the world "´ giving consumers transparency into and control over how their information is used online. With technology integrations into Adobe, Appnexus, DataXu, DoubleClick, DoubleVerify, Invite Media, MediaMath, Pointroll, Pubmatic, TagMan, Turn and more, Evidon makes delivering privacy notices easy.
By protecting themselves and empowering consumers, businesses build their brands and improve results.
For more information, please visit: www.evidon.com