Offering aspiring filmmakers a platform for global exposure, Intel Corporation and W Hotels Worldwide today launched Four Stories, an innovative, global screenplay competition curated by acclaimed film director and screenwriter Roman Coppola and his award-winning production company, The Director´s Bureau. Starting today, rising artists can visit intel.com/fourstories to upload their original screenplays "´ inspired by the highly mobile, 24/7 nature of travel "´ for the chance to see their idea come to life on the big screen.
The series of films, collectively titled Four Stories, will be selected from a global pool of submissions by an exclusive panel of industry leaders, including Roman Coppola, (The Director´s Bureau), Danny Gabai (WME), Michaelangelo L´Acqua (W Hotels Global Music Director), Eddy Moretti (VICE), Michael Pitt (Actor), Aubrey Plaza (Actress), Chloe Sevigny (Actress) and Blake Whitman (Vimeo).
Combining technology and artistry to advance the next generation of great filmmakers, the three winning scripts will be developed and transformed by Coppola and the Director´s Bureau into 10-minute shorts inspired by the intense energy of the global jet-setter, each with its own talented cast. To complete the series, the fourth film will be written and directed by Coppola, who most recently co-wrote Wes Anderson´s summer film, "Moonrise Kingdoms."
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The Director´s Bureau, along with notable cast and winning filmmakers, will then travel to shoot the scripts at some of W Hotels´ most glamorous destinations including W Doha Hotel & Residences, W Retreat & Spa Maldives, W Mexico City and W Washington D.C. The properties, each with their own design narratives, draw in local contextual insights and unique design collaborations to create a distinctive personality. Combined with the love affair travelers have with their ultra-mobile, ultra-sleek devices, such as the Ultrabook TM, the destinations will provide further inspirational backdrops evocative of the glamorous international guest.
Four Stories will premiere at red carpet events at select W Hotels around the world later this fall, as well as broadcast on The Ultrabook Experience website, whotels.com, the W brand´s social media channels and W Vision in-room entertainment channel.
"We´re thrilled to partner with Intel on this exciting film initiative that provides a global platform for emerging talent," said Vincent Gillet, Global Brand Leader, W Hotels Worldwide & Le Méridien. "Like the W Hotels Designers of the Future Award and the W Hotels and burn studios DJ Lab, the Four Stories film series is yet another way for W to identify and support rising visionaries in their field, while showcasing what´s new and next to our global guests."
As part of the overall collaboration between Intel and W Hotels Worldwide, high-impact Ultrabook design installations will be featured at W Hong Kong, W London "´ Leicester Square, W New York, W Paris "´ Opera, W San Francisco and W Singapore, continuing to showcase what´s new and next for W Hotels´ global traveler. Additionally, Ultrabook devices will be integrated into the Whatever/Whenever Concierge experience at all 42 W hotels and retreats worldwide, further demonstrating the marriage between technology and design to create impactful and emotional experiences.
Four Stories is the first collaboration from The Ultrabook Experience, a new initiative from Intel that features collaborations with innovative brands, emerging and established artists, and designers and entertainers that use the Intel-inspired Ultrabook devices to do extraordinary things. Throughout 2012, The Ultrabook Experience will unveil grand-scale projects with innovators in travel, ?lm, business and design that are using Ultrabook devices to rethink what´s possible.
"Today, we are in the midst of an evolution of the arts," said Johan Jervoe, vice president partner marketing, Intel. "A new generation of artists can bring film, music, design and art to life more easily because of the power of every day technology tools, like the Ultrabook, and the ability to readily share their creations at the touch of a keyboard button. "˜Four Stories´ is a unique platform for these rising stars to tell and share their stories globally."
Inspired by Intel, Ultrabook is a new category of computing devices that will increasingly give people the most complete and satisfying, no-compromise and more secure computing experience in one, sleek and portable device. With great battery life and offered at mainstream price points, Intel expects Ultrabook devices to be as transformational to mobile computing as Intel® Centrino® Mobile technology was more than eight years ago.
About Roman Coppola and the Director´s Bureau
Roman Coppola is a critically acclaimed director, screenwriter, producer and music video creator. In 2012, Coppola co-wrote "Moonrise Kingdom," his second collaboration with director Wes Anderson (the 2007 film "The Darjeeling Limited" was the first). As a director, Coppola has worked with Ween, Daft Punk, Phoenix, The Strokes, Arctic Monkeys and other bands to produce timeless music videos. He is currently in post-production on his second feature as director, "A Glimpse Inside the Mind of Charles Swan III," a comedy starring Bill Murray, Charlie Sheen and Jason Schwartzman.
About Intel
Intel (NASDAQ:INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world´s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.
About W Hotels Worldwide
W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 42 hotels and retreats, including 14 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand´s sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts, signature spas and inspiring residences. With more than 13 years of proven success, W Hotels is on track to reach more than 60 hotels by the end of 2015. W Hotels have been announced for Guangzhou, Milan, Shanghai, Singapore, Abu Dhabi, Bangkok, Athens "´ Astir Palace, Muscat, Mumbai, and Santa Fe, Mexico, while upcoming W Retreats include Verbier and Mexico´s Riviera Maya. For more information, visit www.whotels.com. To live the W Hotels lifestyle 24/7/365, visit www.wresidences.com.
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