Cegedim Relationship Management and Primeum today announced that they have formed a joint venture to globally deploy the Primeum incentive and compensation solution through the Cegedim cloud infrastructure, with the resultant company named Primeum-Cegedim SAS. Cegedim Relationship Management is the Life Sciences industry´s leading global provider of Customer Relationship Management (CRM), Regulatory Compliance, Data and Marketing solutions; and Primeum is a leading provider of sales force incentive and compensation solutions.
Optimizing Sales Force Efficiency via Innovative Incentive Management
Driving strategies for optimized commercial performance remains a key objective as Life Sciences companies implement next generation commercial models. By aligning business objectives with multi-faceted incentive management solutions, companies can fast-track benefits of their renewed models by motivating greater achievements from sales representatives.
Primeum´s offering, Incentive Manager, already in use in many Pharmaceutical companies in Europe, spans the spectrum of variable pay, from scheme design to implementation and effectiveness evaluation. It features an innovative scientific-based approach and expert knowledge at building employee motivation through sales-based incentives; and allows users to leverage the incentive calculation models that deliver real-time increases to sales force efficiency. By making Incentive Manager available through Cegedim´s global cloud infrastructure, Primeum-Cegedim SAS is enabling companies around the world to benefit from this cost effective solution.
"Cegedim Relationship Management´s global infrastructure and expertise enables us to expand our targets. We can now better connect with firms around the world that aim to deploy a highly cost-effective and motivational incentive management solution," said Yvon Prévot, Chief Executive Officer, Primeum-Cegedim SAS. "Combining groundbreaking CRM solutions and fully comprehensive databases with expert incentive strategies is an essential element for significantly enhancing sales force performance now and in the future."
Yvon Prévot, a founding partner of Primeum, was named Chief Executive Officer of Primeum-Cegedim SAS upon creation of the joint venture.
"We are very proud to work with Primeum. The combination of our skills will provide unique benefits to the Life Sciences industry" said Laurent Labrune, Chief Executive Officer of Cegedim Relationship Management. "Together, with our Pharmaceutical industry expertise, we will enable new and durable efficiency progress for our clients, in mature and emerging markets".
| About Cegedim Relationship Management: | Cegedim Relationship Management is the Life Sciences industry´s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company´s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world´s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group. To learn more, please visit: Follow Cegedim Relationship Management on LinkedIn and Twitter. | ||
| About Cegedim: | Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,200 people in more than 80 countries and generated revenue of €911 million in 2011. Cegedim SA is listed in Paris (EURONEXT: CGM). To learn more, please visit: www.cegedim.com. | ||
| About Primeum: | Founded in 1994, Primeum is a leading provider of Incentive Compensation solutions. Primeum has developed a unique expertise in all compartments of variable pay including: Consulting activities (diagnosis of existing scheme, design of new schemes with proprietary calculation engine, and design to enhance the usual calculation engines such as Avt/SvT, ranking and commission); Target Allocation methodology using an innovative mathematical approach; Management and communication tools built around the Incentive Manager Suite; Outsourcing solutions using Primeum tools to provide clients with a complete service, from data gathering to payroll file generation, including data validation, calculation check, validation workflow, output generation and end-user communication. To learn more, please visit: www.primeum.com. | ||
