KXEN, the leading provider of predictive analytics for business users today announced that it has received a promising vendor rating from Gartner Inc., the leading provider of research and analysis on the global information technology industry.*
Gartner´s Vendor Ratings assess all the different aspects of a technology provider, such as its strategy, organization, products, technology, marketing, financials and support.
Based on patented innovations, KXEN´s flagship product, InfiniteInsight®, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle "´ including acquisition, cross-sell, up-sell, retention and next best activity. KXEN´s automated learning approach to predictive analytics is instrumental for today´s companies looking to leverage the massive amounts of big data collected on a daily basis from all their customer-facing channels, including websites, email and the call center.
"Certain models can make the data mining process particularly efficient, reducing the time spent by an analyst in data preparation and modeling phases," said Gareth Herschel. "Certain modeling techniques are well suited to dealing with large numbers of potential variables, reducing or eliminating the need to pre-select only some variables for investigation." According to Herschel, using highly productive algorithms is one of seven techniques to improve the scalability of the data mining process.**
In this Gartner evaluation of KXEN, the company earned a "positive" rating for its core products:
- InfiniteInsight® Modeler "´ which automates the building of sophisticated predictive models, including those derived from large numbers of diverse data types and several thousand potential variables commonly found in business use cases involving "big data" sources.
- InfiniteInsight® Social "´ which allows for the analysis of behaviors across social networks, from which individual roles, communities and "supercommunities" can be detected.
The company also earned a "positive" rating in the following categories: Strategy, Marketing, Technology/Methodology, Pricing Structure and Support/Account Management.
"We believe Gartner´s evaluation of KXEN speaks to the strength of our predictive portfolio and validates the success we have seen in the marketplace," said John Ball, CEO of KXEN. "We remain committed to providing today´s businesses with unprecedented ease-of-use, productivity, and the ability to derive insight from big data."
To receive a complimentary copy of the report, please visit http://www.kxen.com/gartner.
Supporting Resources
For more information on KXEN and InfiniteInsight TM, please visit:
- Website: http://www.kxen.com
- Blog: http://www.kxen.com/blog
- Facebook: www.facebook.com/infiniteinsight
- Twitter: http://www.twitter.com/kxen
- LinkedIn: www.linkedin.com/company/kxen
- YouTube: www.youtube.com/kxen
*Gartner "Vendor Rating: KXEN" by Gareth Herschel, July 18, 2012.
**Gartner "How to Increase the Volume of Advanced Analysis" by Gareth Herschel, March 19, 2012.
About Gartner´s Vendor Rating
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner´s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About KXEN
KXEN is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company´s flagship product, InfiniteInsight®, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle "´ including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 400 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe´s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight®. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris, London and Bangkok.
