P&G Sponsors More Than 150 World-Class Athletes at the London 2012 Olympic Games

Procter & Gamble (NYSE:PG), a Worldwide Olympic Partner, today introduced the lineup of more than 150 athletes the company and its brands are sponsoring at the London 2012 Olympic and Paralympic Games.

Gillette, a P&G brand, partnered with a team of 24 world-class athletes from 18 countries that will represent the world´s leading male grooming brand at the 2012 Olympic Games in London. (Photo: Business Wire)

The team of international athletes represents P&G and 34 leadership brands including Pampers®, Tide®/Ariel®, Pantene®, Head & Shoulders®, Duracell® and Gillette®. The team has been selected from 48 countries and includes approximately 70 men and more than 80 women.

These athletes will also serve as ambassadors for P&G brands. They will be featured in advertising and retail programs in more than four million stores around the world. Examples of P&G brand campaigns include:

• Gillette "´ "A Great Start Every Day" campaign featuring Swiss tennis player Roger Federer, British cyclist Sir Chris Hoy, Chinese Badminton player Lin Dan, Brazilian swimmer Felipe Franca, and American swimmer Ryan Lochte
• Ariel & Tide "´ "Proud Keeper of Your Country´s Colours" campaign featuring Turkish runner Nevin Yanit and Mexican pentathlete Oscar Soto
• Pampers "´ "Celebrating Babies´ Unique Spirit of Play" campaign featuring U.S. beach volleyball player Kerri Walsh Jennings and British marathoner Paula Radcliffe
• Pantene "´ "Keep Shining" campaign featuring Argentine tennis player Gisela Dulko, Mexican diver Paola Espinosa, and American swimmer Natalie Coughlin
• Head & Shoulders "´ "Wash in Confidence" featuring American swimmer Michael Phelps and French handball player Nikola Karabatic

"We are delighted to introduce P&G´s family of athletes to the world. The world-class Olympians we´re sponsoring embody the dedication, passion and commitment that inspires us as a company," said Marc Pritchard, P&G´s Global Brand Building Officer.

Rudy Fernandez, Spanish basketball player and Brand Ambassador for Gillette, said, "As Olympic athletes, we have a real opportunity to inspire others, and as part of P&G´s program, we are given the support to help us do that. P&G makes a difference to the everyday life of people in all corners of the globe. I am very happy to be able to say that I am on their team."

In addition to supporting more than 150 of the world´s top athletes, P&G is also using its voice at the London 2012 Olympic Games to recognize a special person behind every athlete: Mom. P&G will serve the Moms of Olympians in London at the P&G Family Home, which is a home away from home where Moms and families of Olympians can relax and be together during the Olympic Games.

P&G´s Thank You Mom campaign is the most far-reaching campaign in P&G´s 175-year history. The campaign is being brought to life through a variety of media channels from April through August.

As part of the campaign, P&G has created a series of video tributes called "Raising an Olympian" that tell the athletes´ stories through the eyes of their Moms. See the story of Lolo Jones´s journey to the London 2012 Olympic Games on YouTube here.

P&G has also made a commitment to raise $5 million to support local youth sports programs through a portion of sales and donations from the company´s leadership brands including Pampers, Tide, Gillette and Pantene.

P&G´s Family of Athletes

For a full list of assets and information related to the P&G Thank You Mom campaign, including photos and video, visit www.PGThankYouMomMediaCenter.com. For assets related to P&G´s team of sponsored athletes, please click here.

About Procter & Gamble

P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50357670〈=en

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