mBlox, a leader in global mobile engagement via text, push and payments, today announced additions to its inbound messaging capabilities, with the availability of updated offerings in Spain and Italy. mBlox´s messaging services enable companies to connect easily, directly and securely with a targeted consumer base, to deliver improved customer service and cement the relationship between the end user and brand.
mBlox is launching new inbound capabilities in Spain using a "short code"-based product, covering Movistar, Vodafone, Orange and Yoigo. Companies using mBlox can now send and receive messages, via a secure messaging channel, with any relevant group of consumers based in the region. In addition, mBlox is launching inbound capabilities in Italy using a "long number" based product, which provides a similar function in an even more cost-efficient way; effectively connecting brands to groups of local end users.
For those companies that operate, or target consumers, in Spain and Italy, these services lend themselves to a wide range of applications "´ including banking inquiries, public transport queries, offering promotional offers or vouchers and appointment confirmations. At the heart of both is the opt-in transparency that places control in the consumers´ hands, letting them manage the information they receive by simply sending an SMS.
"mBlox is seeing more and more enterprises evolve from using one way messaging to using bi-directional messaging, as they realise the real-time interaction and increased responsiveness, retention and loyalty this can deliver," says Rob Malcolm, General Manager of Messaging, mBlox. "Companies across the globe are seeking simple, effective communication with their target audiences and mBlox´s messaging business is about making this a reality, and removing the complexity from effective customer engagement via mobile."
"What´s more," added Michele Turner, Chief Marketing Officer, mBlox, "is that by keeping control firmly with the consumer, brand interaction takes place on their terms, in the way that they want, to help foster a lasting relationship between both parties."
Bi-directional messaging via short code and/or long numbers from mBlox is already available in Argentina, Australia, Belgium, Brazil, Canada, Columbia, France, Ireland, Jersey, Mexico, Norway, Sweden, UK and US. mBlox continues to expand its geographical reach for both offerings, leveraging a worldwide network of 800+ mobile operators and a decade-long experience in mobile messaging.
About mBlox
mBlox is a mobile interaction and payment specialist that provides enterprises and solution providers with the fastest and most reliable way to engage with their customers on mobile devices without compromising on security. mBlox delivers a combination of software and services that allow businesses and solution providers to create mobile solutions with the greatest possible reach. Backed by leading venture capital firms, mBlox offers a network that reaches 800+ operators in over 180 countries, covering over 90% of the world´s population.
