Affinnova, Inc., the global leader in innovation software and services, has announced an aggressive expansion of its European operations. Affinnova recently added staff members to support new clients in offices across Europe and will hire additional personnel in the coming months.
"Affinnova´s technology is in a class of its own and so are our people," says Jerome Simulin, Senior Vice President of Affinnova Europe. "We are actively seeking top talent in research and client services to help our growing client base succeed in their innovation, renovation, packaging, portfolio and pricing efforts." The company is hiring in France, Germany, the Benelux, Switzerland and the UK.
Affinnova´s European expansion is fueled by growth in several industries, including consumer packaged goods, technology and healthcare. "Europe is an essential market for us," said Waleed Al-Atraqchi, President and CEO of Affinnova. "Innovation is driving the global economy, and Affinnova is well positioned to support and accelerate the innovation process for our clients in Europe and around the globe."
Using Affinnova´s technology, companies have seen dramatic increases in the success of innovation and marketing initiatives. In fact, a study of over 100 projects using Affinnova´s innovation platform demonstrates that optimization improves concept performance by 60% on average. Specifically looking just at product launches, Affinnova optimization doubles launch rates, almost doubles success rates and almost triples revenue.
To learn more about current openings at Affinnova, please visit www.affinnova.com/company/current-openings.
About Affinnova
Affinnova is a high-growth software and services firm that enables innovative companies to drive better ideas to market faster. Unlike conventional market research, our patented survival-of-the-fittest approach has the capacity to explore extremely large idea spaces by applying evolutionary search algorithms to product and marketing innovation. Global Fortune 500 companies, including Procter & Gamble, Unilever, Nestlé, PepsiCo, Pfizer, Johnson & Johnson, Walmart and Citibank, depend on Affinnova to deliver higher success rates and accelerated launch timing. For more information, please visit www.affinnova.com.
