Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud commerce, announced it is hosting a free webinar entitled, "Enabling the B2B Commerce Channel: How to Build a Direct-Sales Program While Sidestepping Channel Conflict" on July 24, 2012. The webinar is part of Digital River´s monthly Globalocity TM Webinar Series.
Led by Michael Chuma, Digital River´s global product management director for B2B, the webinar will help online merchants:
- Examine techniques for managing channel conflict;
- Identify key considerations for driving online revenue with a direct-to-business buyer sales channel; and
- Explore strategies that can complement and augment a channel business "´ without becoming internal obstacles.
"Fear of alienating channel partners prohibits many companies from exploring a direct-to-business buyer commerce program and new revenue streams," said James Gagliardi, vice president of product and innovation for Digital River. "During the webinar, attendees will gain deeper insights into strategies that can both strengthen their partner relationships and accelerate their e-sales through a new B2B channel."
Attendees are encouraged to register for one of the two webinars, which are open to the public and free of charge.
July 24, 2012, at 7:00 a.m. CDT
July 24, 2012, at 12:00 p.m. CDT
Digital River´s free monthly Globalocity Webinar Series is geared toward companies searching for new ways to go direct-to-buyer in order to monetize their products and accelerate sales across multiple channels, devices and geographies. The webinar series is an extension of the industry content delivered during Digital River´s Globalocity commerce conference in May 2012. For more information about the series, or the next webinar, "Extending the Product Lifecycle: Using APIs as a Low Cost Way to Win Online," email sales@digitalriver.com.
About Digital River, Inc.
Digital River, Inc., the revenue growth experts in global cloud commerce, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running a global commerce operation. The company´s comprehensive platform offers site development and hosting, order management, global payments, cloud-based billing, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, follow the company on Twitter or call +1 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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