Before everything evolves chiefly around a round piece of leather
in June 2008, we´d like to introduce you to other aspects of
Switzerland. Let´s focus on science, economy and events. Take a closer
look at a small country with a flag that carries an extra plus!
You can find information about the following themes on the website
www.switzerland.com in English, German, French and Italian):
-- The Swiss Swatch (in French, in Italian) clocks up a quarter
of a century -Swatch, made up by Nicolas G. Hayek, was a huge
winner for the Swiss watch industry.
-- Switzerland lives up to its reputation as the land of
chocolate in the sweetest way (in French, in Italian)
-- The Swiss German word "Muesli" has found its way into every
major language (French, Italian)
-- Why Swiss Tourism is booming shortly before the EURO 2008
(French, Italian)
-- A European Football Championship for linguistic minorities
takes place in Switzerland shortly before the EURO 2008. You
will see German Fris challenge Spanish Catalans,
Occitan-speakers from France play the Welsh and many more.
(French, Italian)
-- The ICON is now traveling through Europe. The Icon, a giant,
three-dimensional Swiss cross made up of five red-white
containers, is on tour now, introducing Switzerland and its
many facets across Europe. Right now the Icon is in Berlin.
Later it will visit Dusseldorf, Frankfurt, Amsterdam, Paris
and Milan. (French, Italian)
-- The popular Swiss Quiz: Challenge your knowledge about
Switzerland. Do you know, which world-wide famous
industrialist is a native of La Chaux-de-Fonds? Do you know
how many Oscars the successful Swiss film producer Arthur Cohn
has been awarded? How many passengers does the Swiss Federal
Railway (SBB) transport each year? From where does two-thirds
of Swiss electricity stem? (French, Italian)
Who we are: "Discover the plus" is the of motto of the
international promotion campaign of Switzerland for the European
Football Championship 2008. The idea behind this slogan: The Swiss
Cross is also a plus sign that stands for Switzerland´s strengths.
These will be presented during a road Show, during media trips to
Switzerland, in international brochures and on the website
http://www.switzerland.com.
