Cegedim Relationship Management today announced that Medochemie Ltd has renewed and expanded an agreement to deploy the next generation, cloud-based Mobile Intelligence for its Primary and Key Account Management commercial teams in Greece, Cyprus and Romania. This revolutionary Customer Relationship Management (CRM) solution will be enhanced by OneKey TM, the world´s most complete healthcare professional (HCP) database; as well as a suite of professional services including multi-channel customer support. Medochemie Ltd holds a leadership position in international pharmaceutical generic manufacturing and continuously strives to improve healthcare by providing affordable drug therapies to patients globally.
Cloud-Based, Cost Effective and User Friendly CRM Solution Supports Optimized Commercial Performance in Generic Pharma Market
Companies facing patent cliffs and countries experiencing cost-cutting formularies continue to stimulate demand for generics drugs. And in order to fully capitalize on resultant growth opportunities, generic manufacturers now invest in best-in-class IT solutions that maximize commercial performance, foster deeper connections within complex stakeholder networks and mitigate operational costs.
Cegedim Relationship Management´s Mobile Intelligence delivers on Medochemie´s key needs of cost effectiveness, intuitive functionalities and breakthrough technology. Specifically, robust cloud-based deployment allows for significant implementation savings and enables the company to achieve consistently lower total cost of ownership. User centric functionalities such an intuitive graphical user interface (GUI) facilitates better workflow and yields higher user adoption. Lastly, an interactive hierarchical view of affiliation networks allows users to map and assess influence networks on-the-go, fostering long-term relations between Medochemie´s Primary and KAM users and their generic market stakeholders.
"Now is a pivotal time for the generics industry. Medochemie has plans for growth and we are actively investing in our future. Driving a leadership role in our industry is wholly dependent on next generation technology, which naturally led us to Cegedim Relationship Management many years ago," said Yiannakis Mouzouris, Area Manager CEE/CIS of Medochemie. "We are continually impressed by the flexibility of Mobile Intelligence and the value of OneKey, the combination of which empowers us to capture new growth - as well as the commitment of the Cegedim staff to ensure that our CRM system meets our specific and changing needs."
"As healthcare reform and patent loss make an impact throughout our industry, it is simultaneously creating opportunities for the generics market," explained Stefan Janssens, President EMEA of Cegedim Relationship Management. "Mobile Intelligence features the flexible system architecture and cloud-computing technology needed to help companies such as Medochemie seize the opportunities afforded by current market conditions. We are proud to partner with such a forward-looking Life Sciences company."
* Frost & Sullivan 2011 North American Competitive Strategy Innovation Award in Mobile Sales Force Automation (SFA)
| About Cegedim Relationship Management: | Cegedim Relationship Management is the Life Sciences industry´s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company´s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world´s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group. To learn more, please visit: www.cegedim.com/rm. Follow Cegedim Relationship Management on LinkedIn and Twitter. | ||
| About Cegedim: | Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,200 people in more than 80 countries and generated revenue of €911 million in 2011. Cegedim SA is listed in Paris (EURONEXT: CGM). To learn more, please visit: www.cegedim.com. | ||
