The cosmetics manufacturer LR Health & Beauty Systems sets course for its exclusive and long-term perfume marketing contract with Hollywood superstar Bruce Willis. Launched in June 2010, the cosmetic range with the unrivalled "fragrance hero" has been extremely successful right from the onset. LR sold far over 150,000 products in the first few months following the launch. Now the exclusive contract has been prematurely extended until 2016.
As international enterprise for cosmetic and body care from Germany, LR Health & Beauty Systems exclusively sells the Bruce Willis fragrance. (Photo: Business Wire)
"I am aware that the Bruce Willis brand is in good hands with LR. The team is extremely professional: Made in Germany, one could say! They put their heart and soul into our joint development projects. Last but not least, the involvement of my wife Emma has made the partnership with LR almost a "family business". I look forward to our further collaboration in the coming years," commented Bruce Willis, as regards the present partnership and future prospects.
Dr. Jens Abend, CEO of LR Health & Beauty Systems, elaborated on his company´s commitment: "For us, working together with top-class celebrities is a decisive success factor of the company. Top quality together with international and uncompromising standards is of paramount importance to us. "As one of the leading European suppliers of top-quality health and beauty products in direct sales, our partnership with world star Bruce Willis represents a milestone in the international business of star fragrances and cosmetics. This has been recognized by several nominations and awards. Moreover, we will start extending our range at the beginning of 2012: the existing range has already been extended after a short time by the new and successful women´s fragrance "Lovingly" by Bruce Willis. Therefore, the extension of the contract is all the more important. We are very delighted."
Together with LR, Bruce Willis first developed his own perfume in 2010. The fragrance and skin care set consists of Eau de Parfum, Hair & Body Wash, Deo Spray and After Shave Balm.
As one of Germany´s leading direct sales enterprises for body care and beauty products, LR is represented in some 30 countries, with 300,000 independent sales partners.
More information about LR and it´s celebrity concept: http://www.lrworld.com/en/product-world
Photos/Multimedia Gallery: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50276310〈=en
