Cegedim Relationship Management today announced that Laboratorios Rubió Spain has seamlessly implemented Mobile Intelligence for iPad TM as a cloud-based service for its sales force and account managers, including both field and home office users, in order to leverage functionalities that better control operational efficiency, and enhance targeting and segmentation strategies. Laboratorios Rubió Spain is a family-owned specialty pharmaceutical company whose key mission is to research, develop and distribute high-value therapies for patients with unmet needs concerning low prevalence conditions.
End-to-End CRM Innovation Enables Superior Cost Control and Improved Stakeholder Interactions in Deeply Cost-Controlled Healthcare Environments
Spain is currently experiencing significant governmental budgets cuts on drug expenditures. As a result, Life Sciences companies in Spain must navigate a fully restructured stakeholder network in combination with the challenges associated with the increased popularity of generic alternatives. Many branded providers now demand technology solutions that will help them maintain greater control over operational costs and reconnect with multi-channel decision makers.
Cegedim Relationship Management´s award winning Mobile Intelligence for iPad empowers Laboratorios Rubió with an end-to-end cloud-based solution featuring tools for superior control over costs at all levels of their pharmaceutical business structure. Furthermore, the solution delivers robust profiling, planning and targeting modules that foster deeper understanding of their customers´ behavior, activities and networks. And in combination with OneKey, the most consistently updated database with over 8 million Healthcare Professionals (HCPs), Laboratorios Rubió can now perform better targeting and segmentation strategies via product/market-specific data to enable stronger relationships within Spain´s complex stakeholder structure.
"Proven local market knowledge and experience, a customer focused culture and revolutionary cloud-based mobile solutions were key factors in selecting Cegedim Relationship Management," said Elena Echarte, CRM Manager and Commercial Controller, Laboratorios Rubió Spain. "Along with access to the OneKey database and post sales integrated services, Cegedim´s host of pharma solutions is enabling our company to optimize client interactions, advance market intelligence and holistically improve commercial performance while mitigating costs."
"Laboratorios Rubió operates within a market challenged by healthcare reform. Yet, as Spain implements even more stringent cost-cutting initiatives, Mobile Intelligence powered by OneKey enables Laboratorios Rubió to continue driving value and innovation through their breakthrough rare disease therapies," explained Enrico Sanzo, General Manager of Cegedim Hispania. "Our customer-centric mission is to design intuitive and flexible CRM tools that improve Life Sciences companies´ understanding of their constantly evolving markets and strengthen stakeholder networks in order to achieve better efficiency, effectiveness and overall governance."
* Frost & Sullivan 2011 North American Competitive Strategy Innovation Award in Mobile Sales Force Automation (SFA)
| About Cegedim Relationship Management: | Cegedim Relationship Management is the Life Sciences industry´s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company´s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world´s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group. To learn more, please visit: www.cegedim.com/rm. | |
| About Cegedim: | Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,200 people in more than 80 countries and generated revenue of €911 million in 2011. Cegedim SA is listed in Paris (EURONEXT: CGM). To learn more, please visit: www.cegedim.com. | |
