KXEN, the leading provider of predictive analytics for business users, announced that VM Matériaux selected KXEN´s InfiniteInsight TM to maximize revenue opportunities in sales and marketing.
VM Matériaux, a leader in do-it-yourself home improvement with more than € 700 million in annual sales to businesses and consumers needed to optimize the customer lifecycle, including more targeted marketing campaigns, across all of VM´s sales channels, which have grown beyond just face-to-face sales calls to include direct mail, email, phone, SMS text and fax.
In light of an increasingly competitive market, VM Matériaux needed to respond quickly to maintain their market leadership. Since the company had never implemented predictive analytics in the past nor had any trained statisticians on staff, they needed a solution that would allow a single business analyst in the marketing department to scale across a team of twenty marketers and hundreds of sales people.
KXEN´s InfiniteInsight TM was selected over SAS and SPSS for its strength of modeling, ease of use and business fit, benefits made possible from InfiniteInsight TM´s next-generation approach for predictive modeling.
One way in which VM Matériaux is optimizing its commercial operations is by building credit risk models to evaluate customer buying power and forecast performance against annual revenue contracts. By using predictive models, the company can detect when an account is at risk of default and determine the next best action to take before there is any impact on revenues.
VM Matériaux is also able to match specific marketing offers with the right customer channel to get optimal results "´ both in terms of boosting revenues as well as making more efficient use of marketing dollars, a critical initiative when a typical sales visit costs € 250.00 as compared to € 0.01 for an email.
"We´ve had tremendous returns on our investment with KXEN almost immediately," said Pierrick Richard, CIO of VM Matériaux. "In our first marketing campaign powered by InfiniteInsight TM, we acquired 115 new customers that contribute over € 1.2 million in annual revenues. It was love at first sight."
Another advantage for VM Matériaux is that they have been able to cut nearly half the time it takes to build predictive models with InfiniteInsight TM Explorer, predictive modeling´s first-ever semantic layer. Using InfiniteInsight TM Explorer, the company has been able to define once a reusable customer analytic record which incorporates the thousands of variables contained in their data warehouse. With the click of a button, VM Matériaux can automatically construct unlimited analytical data sets and predictive models, processes which take only hours in InfiniteInsight TM but typically require months with traditional predictive analytic methods.
"InfiniteInsight TM´s semantic layer is delivering astounding levels of agility and productivity," said Thomas Piton, Data Miner at VM Matériaux. "Before InfiniteInsight TM, we didn´t think predictive analytics was possible for our company. Today, it´s transformed the way we do business."
"It´s our mission to make predictive analytics accessible, usable and productive for businesses of all sizes and in all industries," says John Ball, CEO of KXEN. "By gaining unparalleled insight to their customer relationships, VM Matériaux has demonstrated the immediate impact that predictive analytics can make on top line results."
Supporting Resources
For more information on KXEN and InfiniteInsight TM, please visit:
- Website: http://www.kxen.com
- Blog: http://www.kxen.com/blog
- Facebook: www.facebook.com/infiniteinsight
- Twitter: http://www.twitter.com/kxen
- LinkedIn: www.linkedin.com/company/kxen
- YouTube: www.youtube.com/kxen
About VM Matériaux
The VM Matériaux group plays an active part in the building market with 3 complementary fields of activity: building material trading, production of pre-cast and ready-mix concrete, as well as manufacturing of external joinery, closures and wooden structures. The company has 118 retail outlets (including 27 outlets overseas) and € 700+ million in annual sales.
About KXEN
KXEN is revolutionizing the way companies use predictive analytics to make better decisions. Based on patented innovations, the company´s flagship product, InfiniteInsight TM, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle "´ including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 400 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe´s, Meredith Corporation, Mobilink, PT XL Axiata, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular, and Vodafone, KXEN solutions deliver predictive power and infinite insight TM. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.
