Global Marketing Network (GMN), the Global Accreditation Body for Marketing Professionals, and IESEG School of Management, one of the top business schools in France, signed a landmark agreement aimed at raising standards and capabilities in the Marketing Profession, worldwide.
Included within the plans being drawn up by GMN and IESEG is the launch of a portfolio of new postgraduate marketing certification and executive education programs. These will provide the senior Marketing Professionals of today and tomorrow around the world with local access to cutting-edge professional development, designed, developed and delivered by the combined GMN and IESEG Faculties - a powerhouse of some of today´s leading marketing and business experts. Leading publisher Kogan Page is a strategic partner contributing to programs content and materials. Linking directly with GMN´s Global Accreditation System for Marketing Professionals, the new programs provide the Marketing Profession with for the first time a truly global continuing professional development framework, developed in accordance with globally established standards, thereby bringing it in line with other business professions in the boardroom. At the signing of the agreement, Global Marketing Network Chief Executive, Darrell Kofkin and IESEG Director-General Jean-Philippe Ammeux, said:
"This exciting and ground-breaking relationship between GMN and IESEG enables us to fulfill our joint and widely-shared vision. Demand is soaring across the world, and at every level of the Marketing Profession, as marketers increasingly need to update and enhance their capabilities in order to achieve the ever-more-demanding results required by their organizations and clients in the fast-changing, complex and challenging global business environment."
About IESEG School of Management
Established in Lille in 1964 and a member of the "Conférence des Grandes Écoles", IESEG is one of the top business schools in France with an influential alumni around the world. It was recently recognised as the No 2 business school in France for research. IESEG´s mission is to train and prepare future executives and leaders in the corporate world both nationally and internationally, in a professional environment that is constantly changing and improving. iéseg has a total of 2700 students on both the Lille and Paris campuses. In addition IESEG has 161 partner universities in 46 countries, many of which are highly ranked in their own countries and are recognised and accredited against globally established standards for their achievement in business education and research. www.ieseg.fr
About Global Marketing Network
Established in 2006 Global Marketing Network is the Global Accreditation Body for Marketing Professionals. Its vision is for a strong, unified and respected Marketing Profession, worldwide, achieved through the raising of standards within it.
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