Everyone has been the victim of horrible dressing room lights with mirrors fit for a funhouse. It can be impossible to imagine how clothing will look in bright sunlight, or an evening gown by candlelight. Dressing room lighting can drive, or kill, retail sales.
ICON International, an Endo company, is introducing a groundbreaking fitting room solution. The SceneSetter mirror incorporates a touch-screen interface lighting system that simulates various real life environments. Customers can easily adjust color temperature and intensity to simulate office, evening or outdoor settings. Introduced at GlobalShop 2012, the SceneSetter is already in demand, drawing interest from store designers and major retailers in the U.S., Canada and Australia who are exploring ways to incorporate the SceneSetter in stores.
"The general reaction was wow!" said Michael Goeller, ICON president. "Retailers and store designers know the right dressing room atmosphere can increase sales and traffic. With its customizable scenes and soft flattering light, the SceneSetter acts as an in-store stylist."
The SceneSetter will be featured at the Endo- ICON booth at the light+building trade fair in Frankfurt, Germany, April 15-20.
ICON International: ICON designs, manufactures, installs and maintains architectural lighting systems for educational, healthcare facilities, offices, and retail stores. Founded in 1947, ICON has operated as a subsidiary of Endo since September 2011.
Endo Lighting Corporation: Endo was founded in Osaka, Japan in 1967 as a manufacturer of original lighting fixtures. Japan´s first publicly listed company specializing in manufacturing lighting fixtures, Endo is currently the leading company in the architectural and commercial segment of the lighting markets.
Safe Harbor: Certain statements contained in this release are forward-looking statements. The words "believe," "estimate," "expect," "will," "could," "may," "forecast," "project," and variations thereof identify certain such forward-looking statements, which speak only of the dates on which they were made. Forward-looking statements are made based upon management´s expectations and beliefs concerning future developments and their potential effect upon the Company. There can be no assurance that future developments will be in accordance with management´s expectations or that the effect of future developments on the Company will be those anticipated.