Useful Social Media, the leading business intelligence company on social media, today announced the leading brands who will join a two day European summit this June. Over 100 large brands from across Europe will gather in London to discuss how to integrate social media into marketing strategies for large b2c companies.
Social media represents a growing marketing opportunity for business to directly engage with their consumers. The phenomenal growth of social media activity has meant consumers are now interacting with their favourite brands and regularly checking for the latest updates online.
Heineken, Unilever and KLM are a selection of brands which have embedded social media throughout their marketing campaigns. However, continuously catching the attention of consumers with innovative and forward thinking approaches still remains a challenge. Companies understand now more than ever that social media is at the core of all successful marketing. 90% of respondents in a recent report stated that social was important for their business.
One realises why large brands are keen to discuss this issue with their peers when one considers that 72% of companies do all social media marketing in-house. Internal expertise and best practice is critical for social media success. This is therefore the key order of business at the international conference.
Nick Johnson, Founder of Useful Social Media, stated:
"The rise of social media as a marketing tool has been impossible to ignore. It´s a critical channel in the fight to engage and attract consumers "´ and any company without a robust strategy is at a considerable disadvantage when compared to their corporate peers.
However, with such a new discipline, we at USM are aware that companies are desperate for best practice and proven strategies. We wanted to provide a forum for these companies to share expertise, and help build towards a consensus on b2c marketing strategy. That´s what this conference is designed to do."
The conference has already confirmed companies like Heineken, Expedia, Unilever, Nokia, and O2. They will be discussing issues like driving commercial value, consumer engagement and creating interactive content.
For more information about the conference this June 25-26 London visit www.usefulsocialmedia.com/b2c
