Horn Group, Inc., a top digital communications agency, today announced that 75 percent of its clients now work with the agency on integrated campaigns that combine Interactive, Public Relations and Social Media services. The figure is an all-time high for the agency "´ which has its roots in traditional PR "´ and has been driven by increased demand for its Interactive services.
"The rise of everything digital makes it exceedingly clear: you´re either already a technology company, or you´re trying to become one," said Sabrina Horn, President and CEO. "It doesn´t matter what your product or service is. Companies need brand development, advertising and social media campaigns that fit seamlessly into larger, unified marketing programs. Digital communications is filling that void."
"Marketing and communicating in today´s digital environment requires more than just a solid PR strategy or an innovative social media campaign," added David Fausel, Managing Director, Interactive. "Your branding, website, videos, apps "´ anything that allows a customer to experience your company "´ they´re all important in ensuring you connect with users in the most effective way possible."
Horn Group Interactive´s recent growth has been highlighted by a number of high-profile projects:
- Dyle TV - Horn Interactive spearheaded a breakthrough brand launch for Dyle TV at this year´s Consumer Electronics show, complete with new branding, website and motion graphics video. The first-ever product from the Mobile Content Venture (MCV), a group of 12 major broadcasters including NBC and Fox, Dyle TV delivers live, local TV directly to mobile devices through the broadcast spectrum.
- ClickFox - Raising the bar on responsive design and user experience, the Interactive team recently developed a bold new website for ClickFox, a leader in customer experience analytics. Most notably, the team designed the homepage to mimic the touch screen experience - horizontally swipeable like a tablet - complete with interactive icons and a 3D motion graphics video accessible on any platform or device.
- Proclivity Media - Compelling web design took center stage in a new site for online ad technology provider Proclivity Media. Highlighted by a breakthrough motion graphics video, the site added flash and sex appeal rarely seen in the industry.
- Tech the Halls - Horn Group turned reporters into DJs with Tech the Halls, a nationwide fundraiser for leading non-profit One Laptop per Child (OLPC). Over 2500 people tuned in on turntable.fm as 14 top media competed in head-to-head DJ battles, with TechCrunch emerging the winner. Horn Group Interactive designed and built custom DJ rooms for each battle, along with the event logo and a Tech the Halls website. The event raised $10,000 for OLPC, all through crowdsourcing and social media.
An expanded client portfolio - which includes international work through the agency´s Oriella PR Network, a global alliance of leading communications firms - has also fueled internal growth. Originally known for its award-winning website design and development, Horn Group Interactive has grown to include a comprehensive suite of services, including brand consulting, video/motion graphics, mobile applications, online/offline advertising, SEM/SEO and analytics. The department also features a full team of designers, developers, copywriters, strategists and copywriters.
"Our deep technology roots have been instrumental in helping companies keep pace with every new wave of innovation, and that´s why we´re working with everyone from Fortune 500 market leaders to emerging growth companies across multiple industries," said Fausel. "We´re not operating within traditional marketing silos. We´re combining multiple channels that powerfully influence how people sense - see, hear, feel - your brand, and that´s exciting."
About Horn Group, Inc.
Horn Group is an award-winning digital communications agency. Named 2011 Technology Agency of the Year, Horn Group works with Fortune 500 global brands and hot emerging growth companies in technology, media and consumer markets. Established 20 years ago, the agency is independent, with offices in San Francisco and New York, and is co-founder of the Oriella International Network.
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