Clear Channel Outdoor UK is launching a suite of ground-breaking
mobile services which will enable clients and agencies to interact
directly with consumers through the outdoor medium. The new services,
branded Clear Channel Interact, will allow consumers to opt-in to find
out more information about an advertiser, download mobile vouchers for
special offers, access mobile websites or find the nearest store, gym,
cinema or other desired location.
The number of adult mobile phone owners in the UK has reached 88%,
according to the Mobile Data Association, while Clear Channel
Outdoor´s 70,000 outdoor advertising opportunities reach 84% of the
population every week*. Advertisers will now be able to book outdoor
advertising campaigns that include a call to action for consumers to
use their mobiles and text a Clear Channel operated shortcode number
which provides access to a world of bespoke mobile information,
selected by the advertiser.
These services will include: Find out more, Mobile voucher, Mobile
website, Find my nearest, Consumer feedback, Voting service, Text
messaging, Voice messaging, Picture messaging and Directory listings.
The Mobile voucher service, for example, will allow an advertiser
to send vouchers direct to a mobile handset which can be redeemed
directly in-store or by entering a unique code online.
The Find my nearest service can be used to drive footfall and
facilitate the call to action of a particular campaign. Clear Channel
Interact will be able to triangulate a consumer´s location and search
its database for the nearest locations according to keyword. The
matching destinations, for example retail outlets, gyms or cinemas,
can then be sent to the user´s handset including addresses, telephone
numbers and maps.
All of these services will be supported by a back-end system that
will provide tracking and data profiling facilities for advertisers,
in accordance with the Data Protection Act, further enhancing the
accountability of specific campaigns, and the outdoor medium as a
whole.
Clear Channel Outdoor UK CEO, Barry Sayer, said: "We see the
launch of Clear Channel Interact as the perfect marriage between the
world´s oldest and newest media. While outdoor advertising provides
clients with penetration at the heart of relevant environments and
communities across the country, mobile technology closes the marketing
loop by directly linking the consumer to the advertiser, initialising
two-way communication."
*Source: TGI UK - July 2006 - June 2007
About Clear Channel Outdoor UK
Clear Channel Outdoor UK is the United Kingdom´s leading outdoor
advertising company, providing more than 70,000 advertising
opportunities across its four premier brands: Clear Channel
Billboards, Clear Channel Adshel, Clear Channel Pinnacle and Taxi
Media. Clear Channel Adshel is the UK´s leading supplier of 6-sheet
advertising with 65% of the UK roadside 6-sheet market. Clear Channel
Adshel offers point of sale opportunities at Sainsbury´s and
Somerfield supermarkets and in over 80 UK shopping centres as well as
advertising at music venues and universities. Clear Channel Adshel
also offers sites at Birmingham International Airport. Clear Channel
Billboards is the market leader in 96 sheet billboards and provides a
national offering of 48 sheet billboards across the United Kingdom and
Ireland. Clear Channel Pinnacle offers premium advertising on over 200
special high-profile sites such as London´s Cromwell Road and M4
Towers.
Clear Channel Outdoor UK introduced Audience Solutions to the
marketplace in 2000 and has since extended this concept across all its
formats. Audience Solutions puts the consumer at the heart of all
communications and offers a flexible, responsive and relevant solution
for every brief through the CCO Campaign Planning team.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world´s largest outdoor
advertising company with close to one million displays in 49 countries
across 5 continents. In the United States, the company operates just
under 200,000 advertising displays and has a presence in 49 of the top
50 Designated Market Areas. It also operates airport, rail, taxi and
mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI
(international) divisions are the global market leaders in spectacular
sign displays, including in New York´s Times Square. Clear Channel
Adshel is the company´s international street furniture division, which
operates over 3,500 municipal advertising contracts worldwide. Clear
Channel Outdoor also operates digital displays and networks in most of
its divisions. More information may be found by visiting
www.clearchanneloutdoor.com.
Certain statements in this release constitute "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. Such forward-looking statements involve known and
unknown risks, uncertainties and other factors which may cause the
actual results performance or achievements of the Company to be
materially different from any future results, performance or
achievements expressed or implied by such forward-looking statements.
