KXEN, the leading provider of predictive analytics for business users, announced today that the Allegro Group, the world´s biggest non-eBay online marketplace with over 500 million daily page views by its more than 20 million distinct website visitors, increased click-through rates up to 500% by using InfiniteInsight TM. Allegro provides 50 million personalized product recommendations on its website each month using KXEN´s InfiniteInsight TM Social.
"InfiniteInsight TM is driving personalized product recommendations to millions of unique website visitors every day," says Rafa? Kudli?ski, Business Intelligence Director. Allegro also reported an increase of page views per visit of 30% and forty times higher conversion rates as compared to "bestseller" rules when visitors are reviewing their shopping baskets.
InfiniteInsight TM Social is the foundation of Allegro´s website recommendation engine, using social network analysis to link products and create weightings based on visitor clickpaths, items placed in shopping carts, and purchase transactions. InfiniteInsight TM Social has automated the entire end-to-end recommendation process, from data preparation to building product recommendation models, and applying scoring rules in production to its website.
Using InfiniteInsight TM Social, Allegro builds more than 160,000 rules every week from 119,000 product links (shoppers that "watched" similar products) and 43,000 purchase links (shoppers that purchased similar products), and can serve product recommendations from InfiniteInsight TM to its website in fewer than 200 milliseconds. The recommendation engine is integrated with Allegro´s Oracle Exadata data warehouse.
InfiniteInsight TM Social is the only end-to-end solution combining world-class predictive analytics with the latest in social network analysis, resulting in an order of magnitude improvement in campaign effectiveness. InfiniteInsight TM Social natively integrated thousands of derived attributes (neighborhood and community statistics, centrality measures, etc.) directly into predictive models.
Allegro chose InfiniteInsight TM Social when it wanted to increase the income and gross merchandise volume (GMV) of its auction and e-Commerce websites in 11 Eastern European countries through cross-selling and up-selling to visitors. The company also wanted greater click-through and conversion rates than it was getting by using generalized "bestseller" rules.
Allegro selected InfiniteInsight TM after benchmarking more than 5 vendor solutions for its ability to analyze huge volumes of online data, its ease of use, and its flexibility to adapt to the company´s unique website requirements. Prior attempts to deploy online recommendations were futile based on the large volumes of data and daily transactions.
"Allegro needed a solution that would allow us to scale with the hyper growth of our business," said Kudli?ski, "InfiniteInsight TM Social is delivering unprecedented insight across our e-Commerce initiatives."
In additional to online recommendations, Allegro standardized on KXEN´s InfiniteInsight TM, including InfiniteInsight TM Modeler, to build propensity models used in personalized emails and newsletters. By increasing the relevance of each customer interaction, Allegro is able to improve campaign uplift while reducing email opt outs and cutting overall marketing costs.
"We are delighted by the increased click through rates Allegro has achieved using InfiniteInsight TM Social for its recommendation engine," said John Ball, CEO of KXEN. "We designed InfiniteInsight TM Social to help our customers take advantage of graph analysis to hone in on communities of interest "´ whether it´s linking similar products to power online recommendations or identifying social influencers that can drive viral marketing programs."
Supporting Resources
For more information on KXEN and InfiniteInsight TM, please visit:
- Website: http://www.kxen.com
- Blog: http://www.kxen.com/blog
- Facebook: www.facebook.com/infiniteinsight
- Twitter: http://www.twitter.com/kxen
- LinkedIn: www.linkedin.com/company/kxen
- YouTube: www.youtube.com/kxen
About Allegro
The Allegro Group is the biggest non-eBay marketplace platform worldwide with auction and e-Commerce websites in 11 Eastern European countries which together comprise 15+ million listed products for sale, 20+ million distinct website visitors, and 500 million daily page views.
About KXEN
KXEN is revolutionizing the way companies use predictive analytics to make better decisions. Based on patented innovations, the company´s flagship product, InfiniteInsight TM, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle "´ including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 400 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe´s, Meredith Corporation, Mobilink, PT XL Axiata, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular, and Vodafone, KXEN solutions deliver predictive power and infinite insight TM. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.
