MeadWestvaco Corporation (NYSE: MWV), a global leader in packaging and packaging solutions, has its Robinson EN 1230-2 sensory analysis approval for its Crescendo® paperboard for chocolate and confectionery packaging. This analysis, required for all confectionery packaging and paperboard, tests the paperboard´s ability to maintain product quality without a trace of taint or odor from the packaging. Crescendo´s approval on the Robinson test confirms its ability to maintain product integrity and value, and provides brand owners with confidence in packaging solutions for their luxury confectionery products.
MWV´s Crescendo(R) paperboard for chocolate and confectionery packaging. (Photo: Business Wire)
Crescendo, available with one-sided coating (Crescendo C1S) or two-sided coating (Crescendo C2S), meets the high standards of packaging seen in the European chocolate and confectionery market and is safe for direct food contact. The unique fibre-mix material and finishing process results in high stiffness and durability.
The premium paperboard combines high brightness, fade resistance and clean-white styling with a smooth glossy surface, providing companies with quality runnability, printability, and consistency to showcase brand value and capture customer attention. The exceptional ink holdout, side-to-side uniformity, and clean finish combine for a premium packaging experience that conveys luxury and quality.
About MWV
MeadWestvaco Corporation (NYSE: MWV), provides packaging solutions to many of the world´s most-admired brands in the healthcare, beauty and personal care, food, beverage, home and garden, and tobacco industries. The company´s businesses also include Consumer & Office Products, Specialty Chemicals, and the Community Development and Land Management Group, which sustainably manages the company´s land holdings to support its operations, and to provide for conservation, recreation and development opportunities. With 17,500 employees worldwide, MWV operates in 30 countries and serves customers in more than 100 nations. MWV manages all of its forestlands in accordance with internationally recognized forest certification standards, and has been named to the Dow Jones Sustainability World Index for eight consecutive years. For more information, please visit www.mwv.com.
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