TomTom announces a five year distribution agreement with traffic management experts VIA.NL providing access to TomTom´s historical traffic products.
TomTom´s historical traffic products deliver travel time and speed data for any time of the day and any day of the week from 2008 onwards. TomTom can help improve traffic models by delivering products that leverage an anonymous historical traffic database of more than five trillion data points.
VIA.NL will be able to support municipalities, regions, provinces and national government authorities through the use of TomTom´s historical traffic database enabling the analysis of road usage and delays in order to improve travel times across the entire road network.
"Partnering with VIA.NL provides TomTom with an opportunity to make a greater impact in reducing traffic congestion," said Charles Cautley, Managing Director TomTom Automotive and Licensing. "As VIA.NL provides authorities across The Netherlands with TomTom´s highly accurate historical traffic data, both drivers and traffic planning organisations will experience the benefits of this robust database."
"VIA.NL sees the unique value of the TomTom traffic data and is eager to promote it to its customers," said Erik Donkers, CEO of VIA.NL. "We believe the TomTom data, which can be accessed quickly, saving time and money, provides a compelling alternative to traditional methods and helps to ensure the most efficient use of the road network across the Netherlands."
The unique detail of the historical traffic database is reflected in products like TomTom´s Custom Travel Times and Custom Area Analysis which enable analysis to be made for any individual road segment or a larger geographical area. This leads to a better understanding of where improvements can be achieved. Both products are accessible via the TomTom Traffic Stats web portal, making the data easy to access retrospectively without the need for expensive roadside equipment or field studies. A leading European Data Protection Authority has confirmed the data delivered by TomTom to be compliant with strict privacy regulations.
About TomTom
TomTom is a global supplier of location and navigation products and services. We provide consumers and enterprise, government and automotive industry customers with digital maps, traffic intelligence, navigation software, PNDs, automotive systems, fleet management services, smartphone apps, fitness devices, POIs and speedcam intelligence.
Headquartered in Amsterdam, TomTom has over 3,500 employees and operates from 50 locations in 35 countries.
TomTom (AEX: TOM2) is listed on NYSE Euronext. More information can be found at www.tomtom.com. For the most up-to-date route planner, including live traffic information please visit www.tomtom.com/livetraffic
Follow us on Twitter @TomTomCorporate.com
About VIA
Together with its partners VIA aims to support governments in improving traffic in order to combine a safe and sustainable environment with good accessibility and the best road safety. Applications such as ViaStat, ViaClick and ViaPlan integrate knowledge, software and data and are being used by traffic professionals, councils, road authorities and residents. More information on www.VIA.nl
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