Afternic, the world´s leading marketplace for premium domain names, announced today that RU-CENTER, Russia´s first and largest domain registrar and hosting company, has joined Afternic´s Premium Reseller Network.
Through the partnership RU-CENTER will add Afternic´s premium domains to search results on nic.ru. RU-CENTER will also utilize Afternic´s Instant Transfer technology on these listings, giving buyers instant access to their purchased premium domains "´ a significant improvement over the lengthy escrow process used by legacy domain marketplaces.
"Afternic has the largest portfolio of instant transfer domains in the world," commented Andrey Vorobyev, RU-CENTER Director of Public and Government Relations. "This was a big factor in our decision to partner with them. Along with the ease and speed of their Instant Transfer technology, the quality of Afternic´s domain listings will add much value to our users´ experience and give our customers a greater range of choices in their domain research and selection process."
Afternic´s integration with RU-CENTER will be completed by the end of March 2012, when premium listings will start appearing on nic.ru. RU-CENTER has been the gateway for the Russian public to the .ru aftermarket and auction experience. This partnership with Afternic will take RU-CENTER to the next level, introducing their customers to more premium domain names in general TLDs (.com/.org/.net /.biz / .info), and turning it into a truly global marketplace.
"This is a very exciting partnership for us," commented Jason Miner, Senior Vice President of Sales and General Manager of Afternic. "The success of the domain aftermarket depends on bringing the biggest and best registrars around the world into the Afternic network, including RU-CENTER, the largest registrar in Russia. Now domain sellers listing their names on Afternic will have an expanded buying audience and RU-CENTER will have an expanded offering for its customers. It´s a win-win."
About RU-CENTER
RU-CENTER is the first and largest domain name registrar and one of the leading web hosting providers in Russia. With more than 3 million domain names, RU-CENTER has been providing domain registration services for more than a decade. RU-CENTER has more than 500,000 customers and more than 6,000 partners from 68 countries all over the world.
About Afternic
Afternic´s Domain Listing Service (DLS) is the world´s largest domain marketplace, offering millions of currently registered domains for sale through leading registrars worldwide. Through DLS, domains are promoted for sale to millions of active domain buyers worldwide. Afternic is part of NameMedia, a leader in the acquisition, development and trading of digital real estate through a network of highly targeted websites and a marketplace for premium domain names. The company´s website development focuses on creating compelling online communities in niche categories. The company´s marketplace allows owners of premium domain names to list their domain properties for sale, and for domain buyers to review the largest available inventory. Through its ownership of one of the largest domain portfolios in the world, its innovative website development platform, and its broad distribution, NameMedia now serves more than 50 million visitors to its network of websites and sells domains to customers in more than 100 countries. Headquartered outside Boston in Waltham, Massachusetts, more information is available at www.namemedia.com.
