blinkx (LSE:BLNX), the world´s largest video search engine, today
announced a partnership with Encyclopaedia Britannica, Inc.
(www.britannica.com), a worldwide leader in reference, education and
learning. Britannica´s online video content is now more easily
accessible than ever before at blinkx.com. Under the terms of the
agreement, blinkx will leverage its AdHoc platform to place
contextually relevant advertising against the footage, and will share
resulting advertising revenue with Encyclopaedia Britannica Inc.
With its editorial operations overseen by some of the world´s most
distinguished scholars, Britannica is a trusted source of information
on a vast range of subjects. Viewers will now be able to easily access
Britannica footage on many topics, from the atomic bomb to lemming
migration along the Norwegian coast, all through blinkx.
"We´re delighted to partner with a company with the prestige and
commitment to excellence of Encyclopaedia Britannica," said Suranga
Chandratillake, founder and CEO, blinkx. "The Internet is a powerful
mechanism for education and democratizing access to information. It´s
exciting to bring such compelling content to our users´ fingertips."
"Britannica´s video assets deserve the widest possible exposure,
and blinkx has developed an innovative way to help us accomplish
that," said Dan Smith, a senior vice president at Encyclopaedia
Britannica, Inc. "We´re very happy to be working with them to spread
the word."
As the pioneer in video search technology, blinkx has built a
reputation as the smartest way to search new forms of online content
such as video. With more than 220 partners and 18 million hours of
indexed video and audio content, including favorite TV moments, news
clips, short documentaries, music videos, video blogs and more, blinkx
uses advanced speech-recognition technology to deliver results that
are more accurate and reliable than standard metadata-based keyword
searches.
About blinkx
blinkx plc (LSE AIM: BLNX) is the world´s most comprehensive video
search engine. Today, blinkx has indexed more than 18 million hours of
audio, video, viral and TV content, and made it fully searchable and
available on demand. blinkx´s founders set out to solve a significant
challenge - as TV and user-generated content on the Web explode,
keyword-based search technologies only scratch the surface. blinkx´s
patented search technologies listen to - and even see - the Web,
helping users enjoy a breadth and accuracy of search results not
available elsewhere. In addition, blinkx powers the video search for
many of the world´s most frequented sites. blinkx is based in San
Francisco and London. More information is available at www.blinkx.com.
About Encyclopaedia Britannica
Encyclopaedia Britannica, Inc. (www.britannica.com) is a leader in
reference and education publishing whose products can be found in many
media, from the Internet to cell phones to books. A pioneer in
electronic publishing since the early 1980s, the company also still
publishes the 32-volume Encyclopaedia Britannica, along with services
such as Britannica Online School Edition and new printed products such
as Britannica Student Encyclopedia, which are available online at
http://store.britannica.com. Britannica´s editorial operation is
overseen by some of the world´s most distinguished scholars. The
company makes its headquarters in Chicago.
