Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced a partnership with Fashion TV that brings the channel´s programming onto Samsung Smart TV. Viewers can access a wealth of content at the touch of button to watch live streams of fashion shows and photo shoots while also being able to access Fashion TV´s exclusive behind the scenes footage of models and designers.
"Samsung is the leading provider of Smart TVs across the world with numerous partnerships that bring rich content and exclusive features to viewers. This partnership with Fashion TV expands our offering into an entirely new genre and complements our focus on a wholly personalised viewing experience delivered on demand," said Dan Saunders, Director of Content Services for Samsung Electronics Europe. "Fashion TV has, since its inception, been at the forefront of reporting on the fashion industry and we are very proud to welcome them onto our service."
For four months, the Fashion TV App will be exclusive to Samsung Smart TV and will showcase the best that the fashion world has to offer. For advertisers keen on engaging a fashion focused audience, the service provides an opportunity for ad-funded content to be displayed during programming. This will be organised by Smart Clip, the European leader for video advertising to deliver relevant advertising direct to viewers.
"This partnership brings Fashion TV to a wider audience throughout Europe thanks to Samsung´s continued success in Smart TV. As more people seek out new ways of watching TV we are delighted to have worked with LiveDefinition who created this service to allow viewers and advertisers new ways to engage with our brand," stated Alona Fischbein, Fashion TV Director.
Fashion TV is available in English throughout Europe and joins an ever-growing stable of services providing video on-demand and live streaming for news, entertainment and business.
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Notes to Editors:
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of nine independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
About Fashion TV
Founded by its president, Mr. Michel Adam, FashionTV is the biggest fashion medium in the world. As the only global 24/7 TV station focused exclusively on fashion, beauty, trends and style, FTV broadcasts the latest news & information to over 350 million households and 7 million public places worldwide. FashionTV is more than a channel, it is a lifestyle. The community of FTV viewers is considered the most luxurious, glamorous and fashion-oriented target group among all media consumers, who not only love to watch the fashionable lifestyle on TV, but they also enjoy LIVING IT. As a result, FashionTV branded products, locations (F Clubs, F Bars, etc..) and high-profile events are increasingly popular and sought-after by millions of fans around the world.
