KXEN, the leading provider of predictive analytics for business users, announced the certification of its flagship product, InfiniteInsight TM for Sybase IQ v.15, the industry´s leading column-based analytics server. The combination of these two solutions allows today´s businesses to gain unparalleled speed and performance in building predictive models and social network analysis to support business decisions.
Predictive analytics extracts unknown patterns from historical data to predict future events. It can be used in many industries to improve a wide array of business processes, from targeted marketing to fraud detection and personalized product recommendations.
Predictive analytics, however, requires lots of data to build the underlying models. A key step in the predictive analytics process is to establish a 360-degree view of the business problem or question, including data from diverse systems such as CRM, web data or even social media platforms. This input data is typically called an analytical data set and is often comprised of hundreds or thousands of columns and millions of rows, which puts considerable strain on the data warehouse.
Sybase IQ was built to handle the huge loads encountered in predictive analytics. Specifically, Sybase IQ has no limit on the number of columns, unlike many traditional row-based relational database management systems (RDBMS). This is a huge advantage when building out the analytical data set, including complex aggregates or derived variables that are used in predictive analysis, which for KXEN´s InfiniteInsight TM often comprises thousands or even tens of thousands of columns.
KXEN and Sybase IQ have worked together to solve another bottleneck in predictive analytics process: deploying models in production. Predictive models are often used in large-scale environments where fast and efficient processing is mandatory. For example, when predicting which of the 50 million subscribers for a communications service provider will churn, KXEN´s InfiniteInsight TM leverages the full power of Sybase IQ by deploying the scoring equation directly in-database, benefiting from all the speed and scalability of the column based platform. Together, KXEN and Sybase IQ produce query speeds on large data sets up to 100 or even 1,000 times faster than traditional relational-based solutions and earlier data mining systems.
KXEN´s InfiniteInsight TM is also tightly integrated with the in-memory Event Stream Processing (ESP) solution from Sybase. This powerful combination enables real-time aggregation, analysis and scoring of transactional event streams to make informed decisions. By analyzing data as it is occurring, companies optimize business processes based on real-time intelligence, and make offers "” typically online "” when users are likely to be most interested.
"InfiniteInsight TM is one of the most innovative predictive analytic solutions in the market," said Brian Vink, Vice President, Database Products, Sybase, an SAP company. "InfiniteInsight´s TM ease-of-use and predictive modeling automation combined with the speed of Sybase IQ, the world´s leading column-based analytical database, is allowing businesses to meet the growing demand for business insight."
"We are excited about our partnership with Sybase," said John Ball, CEO of KXEN. "We believe that many organizations have a gap in insight as a result of resource and technology constraints. The powerful columnar database capabilities of Sybase IQ integrated with InfiniteInsight´s automated predictive modeling and data mining capabilities provide today´s businesses the scale they need to support critical business decisions."
Supporting Resources
- For more information, please visit http://www.kxen.com.
About Sybase IQ
Sybase IQ is a highly optimized analytics server that handles the most challenging data warehousing requirements with ease, meeting the demand for business intelligence, advanced analytics, predictive modeling, stringent regulation compliance and fast reporting. Compatible with standard hardware platforms, operating systems and leading analytics applications, Sybase IQ offers extraordinarily high performance at a fraction of the cost of alternatives. Designed from the start for analytics, Sybase IQ produces its incredible results because of a unique architecture combining a column-based data structure with patented indexing and a scalable grid. The more pressurized the requirements"”hundreds or thousands of concurrent users, complex ad hoc queries, very high data volumes and a high rate of change"”the more customers notice Sybase IQ´s strengths. Sybase IQ also provides a reduction in disk and CPU requirements compared to traditional database management systems, which have to be retrofitted to support data warehousing and analytics.
About KXEN
KXEN is revolutionizing the way companies use predictive analytics to make better decisions. Based on patented innovations, the company´s flagship product, InfiniteInsight TM, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle - including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 400 deployments at companies such as Bank of America, Barclays, Wells Fargo, Lowe´s, Meredith Corporation, Rogers, and Vodafone, KXEN solutions deliver predictive power and infinite insight TM. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.
