Business Wire today announced that it has entered a distribution agreement with Novum Nieuws, the fastest-growing news agency in the Netherlands, which reaches an audience of millions via a combination of traditional, online and social media platforms.
Novum reaches virtually all the major media in the Netherlands via its text, video, photo and audio services. Business Wire´s multimedia content, accompanied by a Dutch summary translation, will leverage the Novum network to reach the desktops of Dutch journalists at print and broadcast organizations in the Netherlands. The new distribution agreement went into effect January 1, 2012.
Business Wire releases are made available to leading Dutch websites served by Novum, including NRC, Nu.nl, nieuws.nl, Metro, Nederlands Dagblad and DePers.
"We are pleased that Business Wire has selected Novum as its distribution platform in the Dutch market," said Bram Bloemberg, managing director, Novum Nieuws. "Business Wire´s large customer base will be assured of broad distribution to national, regional and local media. Novum´s network provides saturation coverage of the Dutch territory and includes sophisticated social media distribution."
"Novum´s multi-channel platform is a perfect complement to Business Wire´s distribution model," said Cathy Baron Tamraz, the company´s CEO, in making today´s announcement. "Novum´s emphasis on online visibility and social media, coupled with direct access to mainstream media, mirrors Business Wire´s strategic approach to maximize media coverage -- and significantly increases the client´s return on investment."
About Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 31 bureaus worldwide, Business Wire offers local service and global reach.
Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.
About Novum Nieuws:
Novum Nieuws is an independent news agency with a powerful network. Novum delivers daily news via hundreds of news articles, photos, videos and radio bulletins to almost all media in the Netherlands. Novum´s news file, as well as press releases, literally lands on the desktop of the journalist, after which it is made available to an audience of millions.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50120946〈=en
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