Callaway Golf (NYSE:ELY) today announced that it has agreed to a
five-year worldwide license with St Andrews Links to develop a dual
branded range of golf accessories.
The groundbreaking partnership, brokered by Copyright Promotions
Sport on behalf of St Andrews Links, will allow the world famous St
Andrews Links marque to appear on a range of Callaway Golf products
and will directly benefit all seven courses managed by the Trust.
Purchases of official merchandise will contribute directly to the
preservation and maintenance of the links, including the historic Old
Course.
Official St Andrews Links products by Callaway Golf will include
golf balls, putters, wedges, golf bags, headcovers, umbrellas, golf
towels, divot tools, headwear and luggage. In addition to featuring
both the St Andrews Links and Callaway Golf logos, the specially
packaged products - available worldwide - will feature evocative
imagery of the Home of Golf.
"This is a significant agreement for both St Andrews Links and
Callaway Golf that, ultimately, will benefit the outstanding work the
Trust does in maintaining the Home of Golf," said George Fellows,
President and CEO, Callaway Golf. "The St Andrews Links name is known
around the world and stands for a commitment to quality, excellence
and enjoyment of golf. Callaway Golf shares these same values, which
is why it is completely fitting, and an honour, that Callaway Golf
products should bear the St Andrews Links marque."
Alan McGregor, General Manager of St Andrews Links said "This is
an important agreement for St Andrews Links which will strengthen our
already excellent working relationship with Callaway Golf. As one of
the world´s leading equipment manufacturers Callaway Golf operates to
the highest standards. We share this commitment at the Home of Golf
and I believe this collaboration will create an outstanding range of
products for golfers around the world."
The agreement builds on a strong relationship between the two
organizations. Callaway Golf was previously appointed Official Golf
Ball Supplier to St Andrews Links, as well as exclusive supplier of
hire sets, loan shoes and range balls. Callaway Golf is also in the
state-of-the-art St Andrews Links Golf Academy Custom Fit Centre, and
is a major supporter of the St Andrews Links Junior Golf Association.
About St Andrews Links
St Andrews Links Trust is a charitable organization responsible
for the management and maintenance of the Links courses at St Andrews,
including the famous Old Course, host of the 2010 Open Championship.
The Trust was established in 1974. It employs more than 200 permanent
staff and seasonal workers during the high season. It manages a number
of additional facilities including two clubhouses, a golf practice
centre and three shops.
More than 200,000 rounds are played over six public courses, which
feature two additional championship courses (the New and the Jubilee),
two 18-hole courses (the Eden and the Strathtyrum) and a nine-hole
course (the Balgove). A seventh course, The Castle Course, is under
construction on a site to the south-east of St Andrews.
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf
Company creates products and services designed to make every golfer a
better golfer. Callaway Golf Company manufactures and sells golf clubs
and golf balls, and sells golf accessories, under the Callaway
Golf(R), Odyssey(R), Top-Flite(R), and Ben Hogan(R) brands in more
than 110 countries worldwide. For more information please visit
www.callawaygolf.com or www.shop.callawaygolf.com.
