blinkx, the largest video search engine on the Web, today
announced a partnership with HowTo.tv, a leading marketing channel
offering instructional videos on a variety of interests. Under the
terms of the agreement, blinkx will host, transcribe and index video
content from HowTo.tv at www.blinkx.com. Leveraging its unique AdHoc
platform, blinkx will also place contextually relevant advertising
against the footage, and will share resulting advertising revenue with
HowTo.tv.
HowTo.tv is designed to provide users with a quick and easy way to
access handy tips from top TV experts, whenever and wherever needed.
Hundreds of hours of instructional video content, ranging from
perfecting your golf swing to finishing a tiling project, are
available at www.HowTo.tv to help users expand on their interests and
"how to" aspirations.
"We´re delighted to be partnering with blinkx to make HowTo.tv´s
content available to audiences around the world," said Russell
Goldsmith, digital director and co-founder, HowTo.tv. "With blinkx´s
powerful search technology, viewers will be able to benefit from
expert tips relating to their specific interests immediately and
easily."
"´How to´ searches are among the most popular at blinkx.com," said
Suranga Chandratillake, founder and CEO, blinkx. "We´re excited to
offer this wonderful resource to users who are interested in learning
something new."
As the pioneer in video search technology, blinkx serves more than
50 million unique visitors every month. blinkx has built a reputation
as the smartest way to search new forms of online content such as
video. With more than 220 partners and 18 million hours of indexed
video and audio content, including favorite TV moments, news clips,
short documentaries, music videos, video blogs and more, blinkx uses
advanced speech recognition technology to deliver results that are
more accurate and reliable than standard metadata-based keyword
searches.
About blinkx
blinkx plc (LSE AIM: BLNX) is the world´s most comprehensive video
search engine. Today, blinkx has indexed more than 18 million hours of
audio, video, viral and TV content, and made it fully searchable and
available on demand. blinkx´s founders set out to solve a significant
challenge - as TV and user-generated content on the Web explode,
keyword-based search technologies only scratch the surface. blinkx´s
patented search technologies listen to - and even see - the Web,
helping users enjoy a breadth and accuracy of search results not
available elsewhere. In addition, blinkx powers the video search for
many of the world´s most frequented sites. blinkx is based in San
Francisco and London. More information is available at www.blinkx.com.
About HowTo.tv
Producing brand funded on-demand video for brand owners HowTo.tv
offers a unique way to reach a target audience with brand funded
content, wherever the audience happens to be. Giving brands the
opportunity to provide advice and cultivate relationships with their
consumers at the right time, in the right place and right situation to
be influential. HowTo.tv offers cost-effective broadcast media
marketing solutions for online advertising, direct marketing, social
networking and brand customer relationship management.
HowTo.tv has been designed for those of you who love watching all
those TV experts teaching handy tips, but then get frustrated that
when you finally get round to putting their advice into action you
find you can´t remember what the presenter said!
Whether it´s creating the perfect hairstyle, cooking that amazing
BBQ, perfecting your swing on the golf course, or finishing the tiling
that you´ve promised to do since two Christmas´s ago, at HowTo.tv you
can watch our shows when you want but also where you want! We´ve made
our HowTo.tv videos available to download to your mobile devices so
that, no matter where you are at that distressing time when you need
to know how to do something, you can still watch the video
instructions! www.HowTo.tv
