blinkx, the world´s largest video search engine, today announced a
partnership with Growing Wisdom (www.growingwisdom.com) to offer users
helpful and instructive gardening television. Growing Wisdom creates
and produces original gardening content that includes weather
guidelines, tips on products and tools, plant care information and fun
ideas for sprucing up your garden. Under the terms of the agreement,
blinkx will leverage its AdHoc platform to place contextually relevant
advertising against the footage, and will share resulting advertising
revenue with Growing Wisdom.
Growing Wisdom provides users with up-to-date and informative
videos from gardening expert Dave Epstein, a well-known meteorologist
at WCVB-TV ABC in Boston, Massachusetts. From design tips to advice on
tools, weather and plant care, Growing Wisdom´s content is perfect for
everyone from the novice gardener to the seasoned Green Thumb.
"Gardening and home improvement programming has become incredibly
popular over the past few years and the Web is an ideal mechanism for
distributing it," said Suranga Chandratillake, founder and CEO,
blinkx. "We are thrilled to include Growing Wisdom´s high-quality
videos in our large and varied library of how-to videos."
"We are committed to producing content that is high-quality,
original and fun," said Dave Epstein, founder, Growing Wisdom. "With
blinkx´s unique technology and vast network, Growing Wisdom´s
gardening videos are now easily accessible and available to a global
audience."
As the pioneer in video search technology, blinkx has built a
reputation as the smartest way to search new forms of online content
such as video. With more than 220 partners and 18 million hours of
indexed video and audio content, including favorite TV moments, news
clips, short documentaries, music videos, video blogs and more, blinkx
uses advanced speech recognition technology to deliver results that
are more accurate and reliable than standard metadata-based keyword
searches.
About blinkx
blinkx plc (LSE AIM: BLNX) is the world´s most comprehensive video
search engine. Today, blinkx has indexed more than 18 million hours of
audio, video, viral and TV content, and made it fully searchable and
available on demand. blinkx´s founders set out to solve a significant
challenge - as TV and user-generated content on the Web explode,
keyword-based search technologies only scratch the surface. blinkx´s
patented search technologies listen to - and even see - the Web,
helping users enjoy a breadth and accuracy of search results not
available elsewhere. In addition, blinkx powers the video search for
many of the world´s most frequented sites. blinkx is based in San
Francisco and London. More information is available at www.blinkx.com.
About Growing Wisdom
Hosted by well-known New England meteorologist and horticulturist
David Epstein, Growing Wisdom is a weekly online video site presenting
hands-on gardening advice and inspiration for home gardeners. The
Growing Wisdom Web site contains compelling articles, podcasts and
blogs that provide timely, week-by-week instruction on topics such as
flower and vegetable gardens, lawn care and garden pests.
www.growingwisdom.com
