23andMe, Inc., a privately-held personal genetics company,
announced today that it will be holding a press meeting at this year´s
World Economic Forum in Davos:
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Date: Wednesday, January 23rd, 2008
Time: 10.00 - 11.00am CET
Venue: Belvedere Hotel (Promenade 89/7270 Davos-Platz), Salon
Scaletta, during the World Economic Forum Annual Meeting in Davos,
Switzerland
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Co-Founders Linda Avey and Anne Wojcicki and employees from
23andMe will be available to provide live demonstrations of 23andMe´s
Personal Genome Service and field questions from members of the press.
Fifty media attendees will be offered complimentary access to the
service. Accredited members of the press are welcome to attend.
The Company´s service, which retails for USD 999, enables
individuals to gain deeper insights into their ancestry and other
inherited traits.
The 23andMe service allows individuals to:
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- Search and explore their genomes;
- Learn how the latest research studies relate directly to their
genome;
- Compare their genomes to family and friends who are also 23andMe
participants;
- Discover their genetic roots and find where they sit on the tree
of human genetic history; and
- Give individuals the option to actively participate in a new
research approach.
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How 23andMe´s services work:
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- 23andMe sends individuals a Spit Kit(TM) containing a barcoded
tube for saliva collection. Customers then use the enclosed
mailing materials to send their samples to 23andMe´s contracted
laboratory. The DNA is then extracted and exposed to a
microchip-like device made by Illumina, Inc., a leading
developer of genetic analysis tools (Nasdaq: ILMN), that reads
more than half a million points in the individual´s genome,
including a proprietary set chosen by 23andMe scientists, to
produce each customer´s genetic data.
- Once the analysis has been completed, individuals will be able to
use their own private login to access their data via 23andMe´s
secure website. Using 23andMe´s web-based tools, individuals can
explore their ancestry, see what genetics research means for
them and compare themselves to friends and family members.
- Ultimately, individuals will become part of a community that
works together to advance the overall understanding of the human
genome.
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About 23andMe
23andMe, Inc. is a privately-held personal genetics company
dedicated to helping individuals understand their own genetic
information through DNA analysis technologies and web-based
interactive tools. The company´s Personal Genome Service enables
individuals to gain deeper insights into their ancestry and inherited
traits. 23andMe, Inc., was founded by Linda Avey and Anne Wojcicki in
2006, and the company is advised by a group of renowned experts in the
fields of human genetics, bioinformatics and computer science. Its
Series A investors include Genentech, Inc., Google Inc. (NASDAQ: GOOG)
and New Enterprise Associates. More information is available at
www.23andMe.com.
23andMe was recently selected as a 2008 Technology Pioneer by the
World Economic Forum, and will be participating in the 2008 World
Economic Forum Annual Meeting from January 23-28, 2008 in Davos,
Switzerland.
23andMe and Personal Genome Service are trademarks of 23andMe,
Inc. All other marks belong to their respective owners.
