Botaneco, a business unit of SemBioSys Genetics Inc. (TSX:SBS),
announces that Burt´s Bees, the largest natural personal care company
in North America, is using Botaneco´s Hydresia(TM) ingredient in two
body washes and a hand soap that were launched by Burt´s Bees across
the United States earlier this month. By using the Hydresia(TM)
ingredient, Burt´s Bees´ new natural products offer consumers superior
hydration, skin conditioning and moisturization when compared to
marketed synthetic counterparts.
"Burt´s Bees is a leader in the field of natural personal care
products, and their launch of three new products containing the
Hydresia(TM) base emulsion validates confidence in the benefits that
Botaneco products bring to the personal care industry," says Andrew
Baum, President and CEO of Botaneco parent company SemBioSys. "Several
major personal care companies are evaluating the performance benefits
of the Hydresia(TM) ingredient, and we are optimistic that we will
expand our sales base significantly in 2008 based on continued
consumer demand for performance naturals."
Patent-protected Hydresia(TM) is a branded base emulsion naturally
derived from seed oilbodies, or oleosomes. These oleosomes serve as
natural storehouses for the emollient oils, antioxidants and natural
moisture barriers that serve to keep the skin soft, supple and young
looking. Using a proprietary process developed by SemBioSys, these
oleosomes are isolated from the seed fully intact, and when used in
skin care applications can provide lasting protection to the skin.
When used as the base emulsion for personal care products, the
Hydresia(TM) ingredient releases natural emollients, antioxidants and
moisture barriers, and can replace such traditional emulsifiers as
petroleum and animal byproducts.
"The superior hydration, moisturization and emulsifying benefits
of Botaneco´s Hydresia(TM) ingredient infused in our new body and hand
washes have enabled us to develop a set of superior cleansers," said
Camey Reid, Senior Brand Manager at Burt´s Bees. "The fact that the
Hydresia(TM) ingredient is derived from an all natural ingredient with
proven and validated performance benefits allows us to continue our
brand commitment of delivering the highest quality natural products to
our consumers."
About Botaneco
From development through delivery, Botaneco is a performance
based, technologically advanced botanical science organization that
manufactures and markets a branded line of products that harness the
naturally occurring benefits of protein protected seed oils. Botaneco
provides performance, innovation and choice in creating natural,
renewable and versatile delivery systems and ingredients used in the
development of cosmetics, personal care and prescription
topical/dermatology products beneficial to humans and the environment.
Botaneco is a business unit of Calgary-based biotechnology company
SemBioSys. More information can be accessed at www.botaneco.ca.
About SemBioSys (TSX:SBS)
With headquarters in Calgary, Alberta, SemBioSys Genetics Inc. is
a biotechnology company developing protein-based pharmaceuticals for
metabolic and cardiovascular diseases. The Company´s lead
pharmaceutical candidates are recombinant human insulin to serve the
rapidly expanding global diabetes market and Apo AI, a next generation
cardiovascular drug. In addition to its pharmaceutical products,
SemBioSys is developing a series of non-pharmaceutical products
addressing animal and aquaculture health, nutritional oils and human
topical markets. More information is available and can be accessed at
www.sembiosys.com.
About Burt´s Bees
Since 1991, Burt´s Bees has been offering distinctive all-natural
personal care products. Today, Burt´s Bees is the leading manufacturer
in Natural Personal Care with over 150 Earth-friendly, natural
personal care products, including face care, body care, hair care, lip
care, personal wash, men´s grooming, baby care, outdoor remedies, kits
and gifts. Burt´s Bees has a rich tradition in corporate social
responsibility and stands for The Greater Good with all their products
having the highest levels of natural ingredients, nature-safe
processes, and environmentally sensitive packaging. Burt´s Bees has
nearly 400 employees with products available through approximately
30,000 retail stores in the United States, as well as Canada, UK,
Taiwan and with its website (www.burtsbees.com).
This press release contains certain forward-looking statements,
including, without limitation, statements containing the words
"believe", "may", "plan", "will", "estimate", "continue",
"anticipate", "intend", "expect" and other similar expressions which
constitute "forward-looking information" within the meaning of
applicable Canadian securities laws. Forward-looking statements
reflect the Company´s current expectation and assumptions, and are
subject to a number of risks and uncertainties that could cause actual
results to differ materially from those anticipated. These
forward-looking statements involve risks and uncertainties including,
but not limited to, changing market conditions, the successful and
timely completion of clinical studies, the establishment of corporate
alliances, the impact of competitive products and pricing, new product
development, uncertainties related to the regulatory approval process
and other risks detailed from time-to-time in the Company´s ongoing
filings with the Canadian securities regulatory authorities which
filings can be found at www.sedar.com. Given these risks and
uncertainties, readers are cautioned not to place undue reliance on
such forward-looking statements. The Company undertakes no obligation
to publicly update or revise any forward-looking statements either as
a result of new information, future events or otherwise, except as
required by applicable Canadian securities laws.
